All the women want to have young-healthy looking skin, no matter how old they are. Every year, they spend a lot of money on skin care products, makeup and cosmetic surgeries. Also, many new cosmetics appear in the market to provide different women's needs. The comestic industry is growing very fast and gradually getting bigger. Why women spend fortunes on cosmetics? What are the advantages and disadvantages of using cosmetics? Do the products and surgeries always work, or are they just useless and waste of money? Let's find out!
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According to Gallup survey, 95% of women surveyed used some kind of makeup products daily; 38% claimed that they spent at least 17 minutes daily on using skincare and makeup products.
Darden, Donna K. & Worden Steve K., 1994. "Using Cosmetics: The social Construction of a Consumer Object." Sociological Spectrum. Washington DC:Taylor & Francis. 14:273-292.
In the past, not many people accepted the use of cosmetics because it was said to be immoral. For those women who used cosmetics would be thought of as prostitutes or not decent women. This shows that people in the past judged others very dependently on their appearance. Later, between World War I to 1930, the use of cosmetics gradually grew and became very popular among women. They needed to wear cosmetics in order to go to work. After 1930, many advertisements about cosmetics were shown widely in magazines. The use of cosmetics was no longer seen as a sign of vanity.
Soderberg, Johan. 1999. "Cosmetics Matters." Journal of Women's History. 223-225.