Entrepreneurship in Science and Technology
GDCB 505 | FALL 2012
Overview. The immediate goal of this course is to create a highly interactive environment for students to learn about entrepreneurship as it pertains to science and technology. Through lectures, guest speakers and class activities the entrepreneurial spirit in participating students will be awakened and nurtured. By the end of the class students will have a full grasp of what it means to be entrepreneurial in science, technology and other aspects of life.
Topics and Structure. The class will meet twice per week and include presentations by a broad range of entrepreneurs and supporters. Example topics Include:
- What is an Entrepreneur?
- The Myth of Basic vs. Applied Research
- What is an Invention?
- How to Start a Business
- HR: The Psychodrama
- How to Protect Intellectual Property, and Why
- Stages of Product Development: Lab to Consumer
- Grass Roots, Cottage Industry, or VC Monster?
- Funding: Why, How and How Much?
- Grants, Angels and Vultures
- Branding: How to Stand Out
- Building Relationships
- Marketing, the Cash Flow Black Hole
- Lean Operations are Critical