Dr. John Wong
    3153 Gerdin
    Office Hours: Monday/Wednesday 2:30-3:30PM or by appointment

Course Objectives:

This course is designed to introduce to the student basic marketing concepts and the terminology used in the field of marketing. The student will also see how the principles of marketing are applied in a wide variety of corporate, medium and small businesses, non-profit as well as public institutions, and service organizations. A global orientation to the practice of marketing will be adopted in this course. Further, the course will help the student see how marketing is related to other functional activities of the firm such as finance, accounting, and human resources management.

Full syllabus (.doc)