Claims of Value - Professional Option

 

Claims of value make a judgement on actions, beliefs, or conditions. The professional option consisted of either a persuasive request or a directmail package. Both use the AIDA (attention, interest, desire, action) pattern.

 

WeBFast--Leah Griffin

Junk Mail-Cash for College--Sara Kudron

Breckenridge--T.J. Purdy

Extreme Travel--Nicole Reber

Bond...James Bond--Robert Brock

 

 

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