The Voluntary Environmentalist?: Green Clubs and ISO 14001, and Voluntary Environmental Regulations
Aseem Prakash and Matthew Potoski
Cambridge University Press, 2006

Comments on The Voluntary Environmentalists
"Prakash and Potoski have given us the most theoretically and empirically compelling study of voluntary environmental regulation in political science, economics and public policy combined." Dan Carpenter, Harvard University
"When do firms choose to follow voluntary environmental standards? Why do they apparently seek less freedom to pollute? Using the theory of green clubs and evidence from ISO 14001, Prakash and Potoski help resolve these policy mysteries. The Voluntary Environmentalists should interest readers concerned with finding innovative ways to improve environmental performance." James T. Hamilton, Duke University
"This excellent and well-researched study provides a valuable resource for scholars and practitioners in determining how to adjust our regulatory and other strategies to the demands of a new and more challenging era of environmental problem-solving." Daniel J. Fiorino, American University and US Environmental Protection Agency
Amazon.com webpage for The Voluntary Environmentalists
Book Description
Can businesses voluntarily adopt progressive environmental policies? Most
environmental regulations are based on the assumption that the pursuit of profit
leads firms to pollute the environment, and therefore governments must impose
mandatory regulations. However, new instruments such as voluntary programs are
increasingly important. Drawing on the economic theory of club goods, this book
offers a theoretical account of voluntary environmental programs by identifying
the institutional features that influence conditions under which programs can be
effective. By linking program efficacy to club design, it focuses attention on
collective action challenges faced by green clubs. Several analytic techniques
are used to investigate the adoption and efficacy of ISO 14001, the most widely
recognized voluntary environmental program in the world. These analyses show
that, while the value of ISO 14001's brand reputation varies across policy and
economic contexts, on average ISO 14001 members pollute less and comply better
with governmental regulations.
About the Authors
Aseem Prakash is an Associate Professor in the Department of Political Science,
University of Washington, Seattle.
Matthew Potoski is an Associate Professor in
the Department of Political Science, Iowa State University.