Visual Analysis
The lines in this ad draw your eyes from the writing at the top to the women’s white dress. Your attention then goes at a diagonal, from the top of the men’s heads down to the bottle in the corner. Using the light green background helps everything to stick out and complements the colors in the dress.
This ad is playing on pathos. It draws on the reader’s emotional appeal. It is trying to show how this beautiful girl can go with the pretty man who is tame and well groomed, or with the bad boy who is wild and well built. This relates to the champagne by saying you can be either of these to get the girl or to drink their product. They want to make sure they are marketing to a wide variety of people while still saying that it is not for everyone because it is “fine champagne”. This ad also draws on your emotion by saying “feel more”. They are saying that this will help you to get more action from a woman. They show these men with their hands all over her saying that they drank this and this is what happened. The impression that is given is that the woman is falling and they are catching her. This conveys to the reader that she is drunk and in need of the men. It makes it seem that if you get a woman drunk that you can feel her more than you would usually.
I find this article to be morally right at first glance, but when looking into the text it seems to be demeaning to women. This article is saying that all you have to do is give a woman alcohol, or their alcohol, and you will be able to do more with her than usual. In saying this, the main audience is men. When I think about it from that point of view, the advertiser is thinking about what a guy wants. The advertiser is trying to persuade a guy not a girl in this ad, and I think that is achieved. This article is appropriate for the intended audience.
Bibliography:
Remy Martin & Co. Advertisement. Gentlemen's Quarterly. Jan. 2006: 120.