• McBain is the world-leading producer of the Scottish delicacy of Haggis
• After conducting market research, the two most promising flavors that McBain plans to introduce into the market are Mexican Haggis and Saouzchen Haggis.
• These two assortments are basically an evolution of the original Haggis. By just adding a special additive to the Meat Haggis base, McBain can easily produce the new products with a small additional cost.
• For this year, the proposed project will be first implemented only in the USA Midwest facility due to capital investment limitations.
• As an operation research analyst consulting to the head of product design and development you have been asked to determine the optimal design of both meat mix and the additive' recipes for the new Mexican Haggis and Taiwanese Haggis.
• Although McBain generally makes such decisions based on monetary measures, various aspects of the situation should be considered, such as customer taste preference, facility availability, production process, and other performance measures.
• Since first proposed, numerous departments within McBain have contributed their concerns on this new product introduction.
Memos
· Memo 1
· Memo 2
· Memo 3
· Memo 3