Iowa State University

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News Service

News Service:

Annette Hacker, manager, (515) 294-3720

Office: (515) 294-4777

10-13-04

Contacts:

Teddi Barron, News Service, 515-294-4778

MEDIA ADVISORY: ISU will be featured in United Soybean Board briefing in Washington, D.C., Oct. 14

Low linolenic soybean oil will be featured as a soybean solution to trans fats at a media briefing by the United Soybean Board and its QUALISOY™ program, Thursday, Oct. 14. The briefing will be in Washington, D.C., 12:30 p.m. CDT. Media outside of Washington, D.C., can listen to the briefing via teleconference at 1-800-848-4851.

The media briefing will feature three QUALISOY partners: Iowa State University, Monsanto, and Pioneer. Iowa State will be represented by soybean breeder Walter Fehr, Charles F. Curtiss Distinguished Professor in Agriculture.

Fehr will talk about the development of one percent linolenic soybean varieties that produce an oil that does not require hydrogenation. Eliminating hydrogenation means no trans fats in the oil. He will discuss the launch of the Asoyia brand of oil, which is derived from the ISU one percent linolenic varieties. It is the lowest linolenic soy oil in the marketplace. Food service industry testing of the oil in frying applications indicates it has qualities superior to partially hydrogenated soy oil. Asoyia is a farmer-owned company in southeast Iowa.

Others speaking at the briefing include: David Durham, QUALISOY chairman; Toni Betschart, USDA Agricultural Research Service; David Stark, Monsanto; and John Soper, Pioneer.

Additional information is available online:

Walt Fehr in soybean field

Walt Fehr

Quick look

Soybean breeder Walter Fehr, Charles F. Curtiss Distinguished Professor in Agriculture, will be a featured speaker in a United Soybean Board media briefing on healthy soy oils in Washington. D.C., Thursday