Annette Hacker, News Service, (515) 294-3720
Teddi Barron, News Service, (515) 294-4778
Iowa State University experts
peer into the future
AMES, Iowa -- The new year is bound to bring changes in everything from
the current diet fad to stock market trends. Iowa State University experts
offer the following predictions for the future:
Bye-bye, low carb
"Low-carb diets will become a fad of the past by the end of 2005. You'll
see many of the low-carb products disappear from the grocery store shelves.
People will be talking about a new diet or portion control by the end of the
year. Both the consumer and industry will shift to an emphasis on portion
Assistant professor, food science and human nutrition
The brand's the thing
"Consumers increasingly will be looking for branded food products, in
which the brand signifies exceptional taste, quality and authenticity. They
want food products with a story that is traceable back to the farm. Foods in
which the quality, heritage and reputation are linked to a specific place or
geographic region will hold special appeal, as well as foods perceived to
promote health and well-being."
Program manager, Leopold Center for Sustainable Agriculture
No bull on Wall Street
"The national economy doesn't look so hot. We have an eroding dollar,
which is undermining investment confidence in the United States. So, I see
flat to no growth in the stock market."
Assistant scientist, economics
Shopping as a lifestyle
"Shopping will become a more personalized, experiential encounter as
retailers incorporate more mass customization technology to individualize
product fit and style, and customers combine shopping with entertainment and
leisure. Jordan Creek is an example. People may go to buy a product, but
also stroll around the lake, eat in a stylized restaurant and then see a
movie. It's more than shopping. It's offering a lifestyle."
Ann Marie Fiore
Associate professor, apparel, educational studies and hospitality
Faux still in favor
"We're finally at a wonderful 'place any' furniture style, and many
colors are on the forecast for furniture markets in January. The big
emphasis will be on ease of care and maintenance of interior materials and
ease of use of spaces. Microfibers (suede-looking) will be big for
upholstery because they can be spot- cleaned easily and come in hundreds of
colors. New buildings will incorporate greater use of accessible features.
Backgrounds will be neutral or subdued colors of greens and blues. Faux
painting of walls will continue to be big."
Associate professor, art and design
Plants take on TNT
"We're going to see an increase in the whole idea of using plants to deal
with toxic substances in the soil. For instance, TNT has been scattered
through many sites during production. The danger is not that it's explosive
but that it becomes a toxic. Plants can be used to destroy the TNT before it
leaches into the water system."
Professor, genetics, development and cell biology
Competition for students
"In the upper Midwest, competition for students is going to continue to
be very robust because the population of students graduating from high
school is going to decline. And, even though the economies of some states
look as if they are improving, institutions in the public sector will
continue to be faced with financial challenges."
Chair, educational leadership and policy studies
Consumer, be knowledgeable
"There will always be the possibility of another Enron. But new federal
requirements are intended to make it more difficult for management to commit
and conceal fraud. Initial indications are that these requirements, and the
related increased penalties, are making a difference. The best defense
against being one of the losers next time is for individual investors to be
knowledgeable or have competent financial advisers."
Associate professor, accounting
Respect for resources
"I think we're finally at the point where we all understand that we are
running out of resources, and architects will begin to be sensitive about
both the resources that are used to create their designs and the resources
needed to maintain those structures."
Dean, College of Design
Note to editors:
To interview any of these faculty experts, call Annette Hacker,
294-3720, or Teddi Barron, (515) 294-4778, for their contact information
during the holidays.
Print-quality mugs of these faculty are available by contacting News
Service at 294-3720