The information on the slides in lecture today is brief.  We reviewed Logos by looking at the arguments posted on the web lecture notes for last class period.  Then we reviewed Ethos and Pathos.  The second half of class was devoted to viewing and discussing the speeches "Blood Donation"

ETHOS: Building credibility throughout your speech

• Announce your expertise
• in the introduction
• as you cite sources
• Announce your concern
• Build Common Ground with your audience
• demonstrate concern for their interests and needs
• use shared principles (values, beliefs, attitudes) to build your arguments
Deliver your speech fluently, expressively and with conviction

• Use emotional language
• concrete terms
• stylistic devices
• Develop vivid examples
• Speak with sincerity and conviction
• Use emotional appeals hand in hand with your evidence and reasoning

 

As you read the sample speeches in the appendix look for the integration of
 Logos, Ethos and Pathos and Problem, Plan, Practicality.