Methods of Persuasion
: Guest Lecturer Christopher Anderson
Friday, October 17
•In
order that all men may be taught to speak the truth, it is necessary
that all
likewise should learn to hear it.
•-Samuel
Johnson
•
No
Lawyers in Ancient Greece
Citizens
defended themselves
Everyone
needed to learn persuasion
•Aristotle
taught arugment - effective modes of persuasion - the Use of apeals
Ethos, Logos, Pathos
•
What
reasons led you to attend Iowa State
University?
•ETHOS
•Credibility
–Competence
–Character
•George
Washington Carver
U.S. News & World Report ranks Iowa State
among the top 50 public national universities.
•Types
of Credibility
•Initial
•Types
of Credibility
•Initial
•Derived
•Types
of Credibility
•Initial
•Derived
•Terminal
•Tips
for use
•Explain
Your Competence
•Tips
for use
•Explain
Your Competence
–U.S.
News & World Report ranks Iowa State
among the top 50 public
national universities. Half of ISU freshman get an early boost in
academic
success by participating in Iowa State's highly touted learning
communities. So
many students study or work abroad that ISU
is 18th in the nation
in that category.
•Tips
for use
•Explain
Your Competence
•Establish
Common Ground
•Tips
for use
•Explain
Your Competence
•Establish
Common Ground
–From
the ISU Admissions page: Once you
become an Iowa State student,
you'll
become
part of a dynamic campus and
community environment. Our clubs and organizations provide
students with unlimited
leadership, social and cultural opportunities.
With so many different options out there, you're
guaranteed to find the
perfect fit for you.
–
•Tips
for use
•Explain
Your Competence
•Establish
Common Ground
•Use
Delivery to Your Advantage
•Tips
for use
•Explain
Your Competence
•Establish
Common Ground
•Use
Delivery to Your Advantage
–The
admission page also states: As you
can imagine
with nearly 700 clubs and
organizations some of the most
memorable adventures
happen outside
the classroom.
•Tips
for use
•Explain
Your Competence
•Establish
Common Ground
•Use
Delivery to Your Advantage
•Use
Evidence
–be
specific with professional
testimony
–find
new information
–use
qualified sources
•Pathos
•Emotion
•
•Fear!
Loyalty
•Tips
for use
•Use
Emotional Language
•Tips
for use
•Use
Emotional Language
–When
asked why he decided to come here to teach
ISU plant pathologist Dr. Mark Gleason responded that the campus was beautiful,
that Ames was a serene
and stimulating place to
live,
and
that Iowa had a kind of pastoral
beauty
that he
had come to appreciate.
•Tips
for use
•Use
Emotional Language
•Develop
Vivid Examples
•Tips
for use
•Use
Emotional Language
•Develop
Vivid Examples
–When
asked why he decided to come here to teach
ISU plant pathologist Dr. Mark Gleason responded that the campus
was beautiful,
that Ames
was a
serene
and stimulating place
to live, and that Iowa
had a kind of pastoral beauty
that he had come to
appreciate.
•Tips
for use
•Use
Emotional Language
•Develop
Vivid Examples
•Speak
with Sincerity and Conviction
•Tips
for use
•Use
Emotional Language
•Develop
Vivid Examples
•Speak
with Sincerity and Conviction
–When
asked why he decided to come here to teach
ISU plant pathologist Dr.
Mark
Gleason responded that the campus was beautiful, that Ames was a serene
and
stimulating place to live, and that Iowa had a kind of pastoral beauty
that he
had come to appreciate.
•Logos
•Logic
•-evidence
•-reasoning
•
•Tips
for using
•Reasoning
from Specific Instances
•Tips
for using
•Reasoning
from Specific Instances
–Fact:
The U.S. Census reports that college grads
earn
a higher income
then
non-college grads.
–
–Fact:
The U.S. Labor bureau reports that college
grads
earn
a higher
income
then
non-college grads.
–
–Conclusion:
Coming to ISU will help you to
earn
a higher income.
•Tips
for using
•Reasoning
from Specific Instances
•Reasoning
from Principle
•Tips
for using
•Reasoning
from Specific Instances
•Reasoning
from Principle
–Iowa
State offers
over
100 choices for undergraduate degrees.
–
–You
are
undergraduate
students
at
Iowa State.
–
–Therefore,
you
have
over
100 choices in degrees to graduate with.
•Tips
for using
•Reasoning
from Specific Instances
•Reasoning
from Principle
•Causal
Reasoning
•Tips
for using
•Reasoning
from Specific Instances
•Reasoning
from Principle
•Causal
Reasoning
–Because
you are
a student at Iowa State University you
have
over 100 different majors to
choose from.
•Tips
for using
•Reasoning
from Specific Instances
•Reasoning
from Principle
•Causal
Reasoning
•Analogical
Reasoning
•Tips
for using
•Reasoning
from Specific Instances
•Reasoning
from Principle
•Causal
Reasoning
•Analogical
Reasoning
–My
parents came to ISU and it really benefited
them,
so I think it will do the same
for me!
•
•
•TTYP
and discuss your reasons for coming to ISU.
•
•Are
they Ethos, Pathos, Logos, or a combination of the three, and what
makes them
that way?
•
•
•Attendance
Credit with 1 or 2
other people in your section.
On a half sheet of paper comment on the
following in the sample speech you are about to hear:
–Ethos
–Pathos
–Logos
•How
do they support the arguments
•How
do they relate the topic to
you
•
