Advertising 301: Strategic Planning for Advertising and Public Relations
Library Resources:
The Online Catalog is the key to finding out whether the library owns books or periodicals you need. There is a help section available to asist you
in performing searches. You may also ask for assistance at the Journalism Library or the Parks Library Reference Desk.
Periodicals:
Current issues of these advertising magazines are held in various locations in Parks Library.
Below is a selected list of advertising and marketing periodicals:
Adweek's Marketing Week
American Demographics
Brandweek
Journal of Marketing
Journal of Marketing & Public Policy
Public Relations Journal
Marketing News
Sales and Marketing Management
Wall Street Journal
Use the
Online Catalog
for the exact areas. Do a "title" search for the name of the magazine.
To find other periodicals by subject, do a subject keyword search for the subject and periodicals,
e.g. "advertising periodicals."
Major Print Reference Sources:
Since there are a variety of sources to choose from, it's easiest if you do a search in the Online Catalog for the subject that interests you. Examples of searches include:
- Advertising--[various subheadings]
- Consumers--Attitudes
- Consumers--Research
- Direct selling
- Income--United States--Statistics
- Marketing--[various subheadings]
- Purchasing power
- Service industries--Marketing
IMPORTANT! Searches in the Online Catalog will only tell you if the library owns a book or periodical on a given topic. To search for periodical articles you need to use some of
the electronic resources listed below.
Electronic Resources at the Parks Library
Most of the resources listed here are available across campus from computer labs, dorm rooms.
- ABI/Inform provides access to business periodical literature on a wide range of topics, including advertising and market research. It is the largest
and oldest electronic source of business information. This database is available only in the Reference Area at Parks Library.
- Business and Company ASAP contains citations and many full-text articles on companies, products,
markets, industries, economics, and management disciplines. It provides access to business and
management journals, trade journals, newspapers, the full text of PR Newswire releases, and profiles of
150,000 companies. Journal coverage is from 1994 to the present, and backfiles (1980-1993) are
available for some journals. This data base is updated nightly.
- Expanded Academic ASAP
contains citations and many full-text articles on current events, general sciences, social sciences, and humanities. Designed primarily to support undergraduate-level research, the database is useful to anyone seeking information on these topics. Journal
coverage is from 1994 to the present, and backfiles (1980- 1993) are available for some journals.
- LEXIS-NEXIS Academic Universe covers a wide variety of trade, news, and business publications, health information and legal materials. Most information is full-text.
- See the complete list of indexes and abstracts available through Parks Library.
Internet Resources
Meta-Sites:
- Internet Marketing from the Nanyang Technological University in Singapore.
- Electronic Commerce from the Nanyang Technological University in Singapore.
- Advertising World from the Unitersity of Texas, is one of the best overall site for advertising and marketing information.
- Argus Clearinghouse is a guide to subject-based resources on the Internet. Search for "advertising," "marketing," or "public relations."
- Tilberg University's list of marketing and marketing research magazines.
- TVLM: The Virtual Marketing Library is a comprehensive site for marketing and market research topics, maintained by West Chester University in Pennsylvania.
- Sscondary Data Sources
for Marketing Research - an excellent repository of marketing web links
compiled by Vanderbilt University's Project 2000. Some resources
are only available to the Vanderbilt U. community -- it's still a good list.
Market Research Providers:
- Bureau of Census Many marketers use census data as the starting point for their analysis. You should too. . .
- Direct Marketing Association Has inforamtion about direct marketing including how to get your name off those pesky mailing lists. Look under "Consumers."
- EasiDemographics Demographic information on more than 100 different variables, derived from Census information. Free access.
- FedStats provides statistical
information from more than 60 government agencies.
- One of the leading producers of market research reports, Frost & Sullivan has their current catalog available.
- List of commercial market research firms from Advertising World
- Marketing Resource Center has articles, a business directory and marketing forum online.
- Mediamark Research Inc. produces demographic, lifestyle and product research. Some information is free with registration. Click on "Top-Line Reports" for more information.
- Quirk's Marketing Research Review This online source contains an article archive and directory of market research vendors.
Internet Marketing:
Professional Associations and Institutes
Other Resources:
Comments: / kushkows@iastate.edu
Iowa State University Library, Ames, IA 50011
URL:http://www.public.iastate.edu/~kushkows/business/imr.html
Last updated: 1/19/2K