Areni, Charles E., Pamela Kiecker, and Kay M. Palan, (forthcoming), "Is It Better to Given Than to Receive? Exploring Gender Differences in the Meaning of Memorable Gifts," Psychology and Marketing
Palan, Kay M., and Robert E. Wilkes (1997) "Adolescent-Parent Interaction in Family Decision Making," Journal of Consumer Research 24(2), 159-169.
Teas, R. Kenneth, and Kay M. Palan (1997), "The realms of scientific meaning framework for constructing theoretically meaningful nominal definitions of marketing concepts," Journal of Marketing 61(2), 52-67.
Kempf, DeAnna S., Kay M. Palan, and Russel N. Laczniak (1996), "Gender Differences in Information Processing Confidence in an Advertising Context: a Preliminary Study," in Advances in Consumer Research, Vol. 24, eds. Merrie Brucks and Debbie MacInnis, Provo, UT: Association for Consumer Research, 443- 449.
Palan, Kay M., (1996), "The Impact of Parent-Adolescent Communication on Consumer Socialization and Adolescent Participation in Consumer Activities," in 1996 Winter Educators Conference Proceedings, Vol. 7, eds. Edward A. Blair and Wagner A. Kamakura, Chicago: American Marketing Association, 91-92.
Palan, Kay M., and Timothy Dannels (1997), "Frigidaire Company: Launching the Horizontal Axis Front-Loading Washing Machine," North American Case Research Association Proceedings.
Palan, Kay M., and Russel N. Laczniak (1997, forthcoming), "The Relationship Between Advertising Exposure and Children's Influence Strategies While Shopping," in Advances in Consumer Research, Vol. 25.
Palan, Kay M., and Robert E. Wilkes (1996), "A Proposed Framework for Parent-Adolescent Interaction in Family Decision Making," in Advances in Consumer Research, Vol. 24,eds. Merrie Brucks and Debbie MacInnis, Provo, UT: Association for Consumer Research, 125.
Wilkes, Robert E., Kay M. Palan, and John J. Burnett (1996), "Is a Modern Feminine Orientation Synonymous With Working Status?" In 1996 AMA Educators' Conference Proceedings, Vol. 7, eds. Cornelia Droge and Roger Calantone, Chicago: American Marketing Association, 244-251.