"Male Involvement in Gift Exchange: The Case for Gender Identity"
Kay M. Palan, Charles S. Areni, and Pamela L. Kieker
Journal of Consumer Marketing
Journal articles under revision:
"Impact of Parent-Adolescent Communication Quality and Gender on Consumer
Socialization Variables"
Kay M. Palan
Journal of the Academy of Marketing Science
Working cases:
"Frigidaire Company: Launching the Front-Loading Washing Wachine"
Kay M. Palan and Timothy Dannels
Target: Case Research Journal
Working papers:
"A Conceptual Model for Understanding Consumer Purchase Decisions for
Subsequent Non-repeat Purchases"
Sanjeev Agarwal and Kay M. Palan
Target: Journal of Marketing
"Parental Style: Direct and Moderating Effects on Parental Response
Strategies and Adolescent Influence Strategies"
Kay M. Palan
Target: Journal of Consumer Research
"Do Brand Usage and Gender Moderate to Deception Associated with Comparative
Advertising? A Look at Two Forms of Deception"
Michael J. Barone, Kay M. Palan, and Paul Miniard
Targets: Journal of Advertising
Work in progress:
"Gender Identity: a Literature Review"
Kay M. Palan, Charles E. Areni, and Pamela Kiecker
Journal of Consumer Psychology
"The Effects of Researcher Gender on Scientific Research"
Pamela Kiecker, Charles E. Areni, and Kay M. Palan
"An Examination of Consumer Expectations Effects on Performance Disconfirmation,
Satisfaction, Product Utility, and Consumer Choice"
R. Kenneth Teas and Kay M. Palan
"The impact of advertising on children's shopping strategies"
Kay M. Palan and Russell N. Laczniak
"Development of a Theoretically-Based Gender Identity Measure"
Kay M. Palan and Terry Bristol