"The Rise of the Creative Class
Richard Florida, the 2007 Dean Helen LeBaron Hilton Chair in Human Sciences, is one of the world's leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. He is a professor of business economics at the University of Toronto's Rotman School of Management, a nonresident Senior Fellow at the Brookings Institution, and a Senior Scientist with the Gallup Organization. Florida is the author of the 2002 bestseller "The Rise of the Creative Class" and the more recent "The Flight of the Creative Class," an examination of the global competition for creative talent. Florida's ideas on the "creative class," commercial innovation, and regional development have been featured in major ad campaigns for BMW and Apple and are being used globally to change the way regions and nations do business and transform their economies.
College of Human Sciences