4. Audience Analysis and Usability
Tuesday
Activities will include:
- Discussion of the website analyses due on Thursday. Review audience analysis handout.
- Discussion of Chapters 4 & 9 and the connections between audience analysis and usability.
- Presentation on rhetoric, audience analysis, and construction of digital ethos.
- Further discussion of information architecture in web design.
- Collaborative exercise redesigning the architecture of the Memorial Union bookstore
Thursday
Activities will include:
- Discussion of some of the sites you analyzed and on what audience features you focused.
- Using Word's readability analysis feature on a document of your choice off the Internet.
- Collaborating to compose an information sheet for a specific audience of your choice. Download assignment and audience worksheet.