SECONDARY RESEARCH
COMPANY INFORMATION

Business and Company ASAP
This database is available on the ISU Library's Web site, under "Indexes and Abstracts," and can be accessed from any computer on the ISU network. It contains citations and many full-text articles on companies, products, markets, industries, economics, and management disciplines from business and management journals, trade journals, newspapers, the full text of PR Newswire releases and profiles of 150,000 companies. Coverage is from 1994 to the present, and backfiles (1980-1993) are available for some journals.

Business Wire
Provides electronic distribution of full-text company news releases.

CorporateInformation
"An excellent site, aimed at ... analysts who want to find out about companies all over the world."

CAROL: Company Annual Reports On-line
CAROL is a free corporate online service offering Company Annual Reports On-line and a range of other investor information.

Edgar Database of Corporate Information
Provides publicly available electronic filings submitted to the Securities and Exchange Commission from January 1994 to the present.

Hoover's Online
Searchable site that offers countless resources for company research -- some for a price, but a lot for free!

PR Newswire
Provides electronic distribution of full-text company news releases.

Researching Companies on the Internet: A Tutorial
This business research tutorial presents a step-by-step process for finding FREE company and industry information on the World Wide Web. Covers topics such as: locating high-level company information, locating company home pages, researching company financial information, monitoring company news and periodicals, reviewing public opinion, and learning about an industry. Includes links to many good resources.

Business Information Sources on the Internet: Statistical, Economic and Market Information
Focuses on links to statistics sources, and on statistical and economic data from public sector sources.

Doing Market Research on the Internet
An article from Research Insider gives advices about finding market information on the Internet.

Dow Jones Business Directory
Offers discerning ratings and reviews for hundreds of business sites and other on-line tools. (Under the "Reference" section, check "Company Information" and "Demographics and Research" for links to a number of good sites.)

The Federal Web Locator
"One stop shopping point for federal government information on the World Wide Web."

Quirk's Marketing Research Review
Like the printed magazine, the Quirk's Marketing Research Review Web site is designed to be a one-stop source of information on marketing research, including an archive of full-text articles on successful research projects.

ResearchInfo.com
"Free market research resources" (sponsored by Venture Data).

USADATA.com/Free Business and Consumer Market Research Data
Commercial site offering free data as samples of services it provides.

POLLS & PUBLIC OPINION

About Polling (Public Agenda Online)
About Polling offers information on the field of opinion research gathered from a variety of sources and commentators. Look here for critiques on the current state of polling. Find out what experienced practitioners have to say about how public attitudes develop. Check here for advice from the experts on what journalists should watch for when a new survey arrives on their desks.

The Gallup Organization
For over 60 years, the Gallup Organization has been the world leader in the measurement and analysis of people's attitudes, opinions, and behavior. This site provides a wealth of information from the annual Gallop Poll.

Institute for Research in Social Science Public Opinion Poll Question Database
This searchable file permits searching of Lou Harris & Associates and a variety ofother polls. Searchers may search either the text of the poll questions or information about the surveys containing the questions.

The National Opinion Research Center (NORC)
An affiliate of the University of Chicago, NORC conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.

The Pew Research Center for the People and the Press
An independent opinion research group that studies attitudes toward the press, politics and public policy issues. We are best known for regular national surveys that measure public attentiveness to major news stories, and for polling that charts trends in values and fundamental political and social attitudes. Provides recent survey reports, a library of past reports, the "News Interest Index" and other information.

The Political Insider
Searchable database of the surveys of Americans that the The Washington Post reguarly conducts on questions of national interest. Also includes links to other sources of the latest polls.

PollingReport.com
PollingReport.com is a service of The Polling Report, an independent, nonpartisan organization that conducts polls on issues and current events, public officials, institutions, organizations, and elections -- including state and congressional-district data. The site is updated whenever new polls are released. Also contains links to selected articles on public opinion and survey research from The Polling Report.

Public Opinion Poll Question Database
Sponsored by the Institute for Research in Social Science at the University of North Carolina -- Chapel Hill, this site provides a mechanism to search the content of various polls (Carolina Polls, Lou Harris and Associates Polls, Southern Polls, and State Polls). Searchers may search either the text of poll questions or information about the surveys containing the questions and may restrict a search to one collection of polls (e.g. those conducted by Louis Harris and Associates) or to polls conducted in certain years.

The Pulse: A Consumer's Guide to Public Opinion Data and the Web
Sponsored by the Economic Policy Institute (EPI), The Pulse is a comprehensive "consumer's guide" to public opinion data on the U.S. economy and related topics. The site summarizes and links to polling data, public opinion data, and expert data analyses on issues such as the economy, Social Security, education, health care, and globalization. In addition, the site provides a bimonthly, in-depth analysis of a single public opinion issue.

The Roper Center for Public Opinion Research
Located at the University of Connecticut, the Roper Center is the largest library of public opinion data in the world. Site includes links to many other survey research organizations.

The Public Opinion Laboratory
Many links to research sites, polling sites and associations.

TRADE ASSOCIATION INFORMATION

Many trade associations develop market information for their members. Marketing information may aslo be available in journals published by trade associations. To identify and locate trade associations, use these resources:

• Encyclopedia of Associations
  The Encylopedia of Associations is a comprehensive reference tool of detailed information concerning more than 100,000 nonprofit membership associations worldwide. It is available in hard copy in both the Parks Library and the Greenlee School Reading Room reference areas. The full text of the Encyclopedia of Associations is available electronically via the Greenlee School's LEXIS-NEXIS subscription, which can be accessed from computers in the Reading Room or in Hamilton Hall Computer Lab 10A. On LEXIS-NEXIS, the Encylopedia of Associations is located in the BUSREF or MARKET libraries. Its file name is: ENASSC.

• Gateway to Associations Online
  This searchable directory service is sponsored by Microsoft and the American Society of Association Executives. It takes you directly to many of the associations currently operating on the Web.

The Public Opinion Laboratory
Many links to research sites, polling sites and associations.