CONSUMER BEHAVIOR
LINKS

Food & Brand Lab, University of Illinois
The Food & Brand Lab focuses on how focuses on the psychology behind why consumers use and prepare foods, including how retailers can better understand what influences how much people buy and how often they buy. In addition to a bibliography reporting research on this topic currently being conducted with cooperating retailers in the Midwest, a number of articles themselves are available at the site.

VALS (Values and Lifestyles)
VALS (Values and Lifestyles) categorizes U.S. adult consumers into mutually exclusive groups based on their psychology and several key demographics. This site provides background information about VALS and an online version of the VALS questionnaire.

Mediamark Top Line Reports
Mediamark Research, Inc. provides these reports as a sample of the types of data that MRI provides for a fee. Of particular interest are reports of consumer behavior in a variety of categories.