DEMOGRAPHICS, PSYCHOGRAPHICS, and GEOGRAPHICS

DEMOGRAPHICS

Abbott Wool's Market Segment Resource Locator
"A gateway to market segmentation resources on the Internet."

Advertising World
Provides links to a variety of advertising information, including demographic/economic, market research and targeting and segmentation information.

American Demographics
American Demographics magazine is a major source of information about consumer trends. This site provides full text search of the magazine (January 1993 - current issue). Also available is "Marketing Tools Source Book," which provides information on "innovative marketing and research products & services."

Business Resources on the Web: Marketing and Finance
This extensive compilation includes links providing information on such topics as: demographics, marketing, business news, trade associations, industry information, and company information.

The Right Site
This software vendor offers a number of free demographic reports and other free information at the Web site advertising its targeted site analysis and demographic reference software products.

NPA Data Services, Inc.
NPA Data Services, Inc. is an economic research, forecasting, and data development firm. The company specializes in developing and maintaining geographic county, metropolitan statistical area, state, economic area, region, and the U.S. databases containing consistent historical data and projections of detailed economic, demographic, and construction/real estate information. Samples of data from its products are available at this site.

Woods & Poole Economics
Woods & Poole Economics specializes in long-term county economic and demographic projections. At this site you can see a list and explanation of the wide variety of variables that are included in its projections. You can also send in an online request form for free information on packets on a variety of the company's products.

PSYCHOGRAPHICS

VALS (Values and Lifestyles)
VALS (Values and Lifestyles) categorizes U.S. adult consumers into mutually exclusive groups based on their psychology and several key demographics. This site provides background information about VALS and an online version of the VALS questionnaire.

Adweek Online: Culture Trends
Monitors most-played video clips, week-end and yearly movie box office figures, top concert grosses and European music charts.

Food & Brand Lab, University of Illinois
The Food & Brand Lab focuses on how focuses on the psychology behind why consumers use and prepare foods, including how retailers can better understand what influences how much people buy and how often they buy. In addition to a bibliography reporting research on this topic currently being conducted with cooperating retailers in the Midwest, a number of articles themselves are available at the site.

Mediamark Top Line Reports
Mediamark Research, Inc. provides these reports as a sample of the types of data that MRI provides for a fee. Of particular interest are reports of consumer behavior in a variety of categories.

GEOGRAPHICS and GEODEMOGRAPHICS

CACI Marketing Systems
CACI Marketing Systems produces the ACORN neighborhood segmentation system. This site provides an explanation of ACORN, as well as some free sample data. There is also an "Ask the Expert" section which provides basic information about demographics, trade areas, and research.

Claritas
Claritas is a leading provider of marketing information, tools and applications. One of its best known products is PRIZM, a market segmentation system that places every U.S. neighborhood into one of 62 clusters defined on the basis of demographics, psychographics and behavior. This site provides information about segmentation and lets you use the PRIZM Zip Code Look-Up Program to find information about the lifestyle behaviors and purchasing preferences in any zip code in the U.S. (requires free registration).

Consumer Targeting with MicroVision
MicroVision clusters each U.S. household into one of 50 segments based on census demographics, interests, purchasing patterns and financial behaviors. At this site, you can play the MicroVision Lifestyle Game.

Geoscape 101
This vendor of geo-demographic products and services explains how the technology works and provides some sample applications.

GENERAL

Roper Starch Worldwide
Roper is a leading company in marketing, public opinion, advertising and media research. Its Web site provides a variety of interesting information summarizing its research reports. For example:

• Seek Brand Leverage? Enlist the Influential Americans¨
  By Edward B. Keller, President, Roper Starch Worldwide. Marketing News, June 7, 1999.
• Who's Going to Stay Home With the Kids?
  The vast majority of boys and girls ages 13 to 17 see eye-to-eye on working outside the home as adults (90% in total; 93% of boys and 87% of girls), but a significant gap exists between the roles each expects the other to play at home, a new study indicates.
• More Women Than Men Feel Super-stressed
  Women around the world are more likely than men to say they feel stressed every day, a global study of 30,000 consumers shows. By a margin of 21% to 15%, women are in the majority of feeling super-stressed versus men, according to the Roper Reports Worldwide: Global Consumers 2000 study.

Strategy Research Corporation
Strategy Research Corporation's findings on U.S. Hispanic and Latin American consumer markets are often quoted in the press. This site provides links to articles featuring information about these markets. For example: Latino Americans: The Face of the Future -- By 2050 the Hispanic population is projected to increase by more than 200 percent. And Hispanics are younger than the rest of the nation: a third are under 18. (Newsweek,July 12, 1999)