BRANDS AND BRANDING
LINKS

BrandWeek Magazine.
A publication dedicated to branding from the publishers of AdWeek.

BrandPackaging Magazine.
The importance of packaging and new packaging ideas for brand awareness.

Food & Brand Lab, University of Illinois
The Food & Brand Lab focuses on how focuses on the psychology behind why consumers use and prepare foods, including how retailers can better understand what influences how much people buy and how often they buy. In addition to a bibliography reporting research on this topic currently being conducted with cooperating retailers in the Midwest, a number of articles themselves are available at the site.

Mediamark Top Line Reports
Mediamark Research, Inc. provides these reports as a sample of the types of data that MRI provides for a fee. Of particular interest are reports of consumer behavior in a variety of categories.