ADVRT 301
Strategic Planning for Advertising and Public Relations

COURSE SYLLABUS: Spring 2000

Jane Peterson	Joel Geske
jpeterso@iastate.edu	geske@iastate.edu
124C Hamilton	114 Hamilton
Iowa State University	Iowa State University
Ames IA 50011	Ames IA 50011
515-294-0483	515-294-4342

The research methods will be used to analyze existing campaigns, including objectives, audiences, strategies, tactics and evaluation.

Students who successfully complete this course should be prepared to take advanced courses and apply this information to specific advertising and public relations campaigns in class and the work world.

Text:
The required text for this course is Strategic Brand Communication Campaigns by Schultz and Barnes. The instructors of this course recognize the importance of integrated communication campaigns. No text was available that covered the information from both an advertising and public relations perspective. However, this text comes closest to covering integrated communication campaigns and will be a valuable resource for class and for future reference. The text will provide students with foundation information necessary for understanding the lectures, discussion, assignments and other materials.

Grading:
Students will select a client with a product or issue that needs a communication campaign. Or, students can elect to create their own product or issue for creating a communication campaign.

For this campaign, students will work in small groups of five to six students. To assist students with meeting times, some class periods will be allocated for group meetings. Instructors will be available for consultation during these times. This group project will be the primary tool for assessing how well you meet the course objectives. If at any time a group determines that a member is not contributing sufficiently, they should meet with an instructor to determine if the member should be removed from the group. If a student is asked to leave a group that student will need to complete the assignment individually.

There will also be various in-class or out of class assignments that provide opportunities for students to apply concepts and demonstrate understanding.

Therefore, missing class puts in jeopardy of missing graded assignments. These assignments may not be made up. Attendance is expected.

There will be three short exams on the reading material and in-class material.
Grades will be computed as follows

Project: 50% Assignments and participation: 25% Exams on text and other class materials: 25% Attendance and Make-up:
Attendance is expected and will be taken. Work cannot be made up unless arrangements have been made. Assignments are due at the beginning of class.

Inclusiveness:
Every attempt is made to make all JLMC courses non-sexist and multicultural in content. Should the instructors fail to meet this goal, please visit with them or the Department Executive Officer. If you need special assistance due to a physical or learning difficulty, please visit with the instructor in the first week of class.

Academic Honesty:
Plagiarism (literary or artistic theft), copying someone elsešs work or other forms of dishonesty will not be tolerated. Any case of academic dishonesty will be considered grounds for an automatic failing grade in the course and will be handled through university procedures as outlined in the student and faculty handbook.