The concept of style has long been central to both historical analysis and pedagogical discourse in architecture. Most often these discussions focus on the nature of "signature" physical features, but notions expressed in this article would contend that several aspects of the design process are just as significant in defining a style as the replication of features. Aspects emerging in the personal design process include operations of cognitive mechanisms, utilization of repeated procedures, personal preference for certain images, and manipulation of certain seasoned design knowledge. Employment of these factors and procedures in a design process is actually the driving force that generates recognizable features to be manifest in a style.