Iowa State University Courses and Programs 1995-1997

General Catalog Index | 95-97 Catalog Index | Schedule of Classes | Registrar's Homepage
100 | 200 | 300 | 400 | Graduate Courses

Journalism and Mass Communication (Jl MC)

Jl MC 101. Mass Media and Society. (3-0) Cr. 3. F.S.SS. Communication models and their application to the mass media; the mass communication process; organization, characteristics and responsibilities of the mass media; media-related professional operations.

Jl MC 110. Orientation to Journalism and Mass Communication. (1-0) Cr. R. F.S. Orientation to the department, career opportunities, emphasis areas, and requirements in the advertising and journalism and mass communication curricula.

Jl MC 201. Reporting and Writing for the Mass Media. (1-5) Cr. 3. F.S.SS. Prereq: Engl 105, some typing proficiency, satisfactory performance on the English Usage Test administered by the department before registering for the course. News judgment and news gathering for the mass media. Writing and reporting techniques, including backgrounding, speech coverage, interviewing, and writing multi-source stories.

Jl MC 202. Intermediate Reporting and Writing for the Mass Media. (2-3) Cr. 3. F.S. Prereq: 201. Covering standard news assignments and beats, developing public opinion stories, reporting and writing complex stories.

Jl MC 203. Advertising Copywriting. (2-3) Cr. 3. F.S. Prereq: 201 and credit or enrollment in 330. Advertising copywriting for print media, radio, and television. Basic advertising research and strategy development. For advertising majors and minors.

Jl MC 205. Publicity Methods. (3-0) Cr. 3. F.S. Prereq: Engl 105. Communication and publicity funda-mentals and the use of media for publicity purposes. Publicity campaigns. Preparing releases for print and broadcast; basics of publication layout. Not available to Jl MC and advertising majors.

Jl MC 206. Reporting and Writing for the Electronic Media. (2-3) Cr. 3. F.S. Prereq: 201. Researching, organizing, and writing for audio, video, and film media. Basic principles of news, information, and entertainment programming, content, and structure.

Jl MC 306. Electronic Media Production. (2-3) Cr. 3. F.S. Prereq: 201. Creation of short audio and video productions using basic field and studio equipment and procedures. Materials fee.

Jl MC 308. Structure of the Moving Image. (2-3) Cr. 3. S. Prereq: 306. Basic techniques in single-camera video, directing, shooting, editing, and writing. Materials fee.

Jl MC 310. Fundamentals of Photographic Technique. (1-3) Cr. 3. F.S.SS. The photographic process from exposure to printing silver-based black and white materials. Camera and lens use; basic lighting; techniques of photographic presentation. Materials fee.

Jl MC 314. Color Photography. (3-0) Cr. 3. F. Color photography on the intermediate level. Use of 35mm color transparency film. Emphasis on natural and social environment. Introduction to multi-image presentation.

Jl MC 315. Multi-Image Production. (3-0) Cr. 3. S. Production of professional-level multi-image presentations. Intensive hands-on work with slide editing, slide sequencing, scripting and storyboarding. Development of mixed sound tracks; use of dissolve, programming and cueing devices. Production of single and multiple-screen presentations. Materials fee.

Jl MC 320. Principles of Public Relations. This course is dual listed with 520. (3-0) Cr. 3. F.S.SS. Prereq: 6 credits in social science. Public relations in business and other organizations, functions, process, and management; attitudes, public opinion, and persuasion; tools of the public relations and corporate communications practitioner; management of change in contemporary society.

Jl MC 321. Public Relations/Corporate Communications Techniques. (2-3) Cr. 3. F.S. Prereq: 201, 320, sophomore classification. Application of the techniques of public relations and corporate communications, including news releases, publications, print and broadcast materials.

Jl MC 330. Advertising Principles. (3-0) Cr. 3. F.S.SS. Historical, social, economic, and legal aspects. Evaluation of advertising research, media, strategy, and appeals of advertising. Creation of broadcast and print advertising studied. Not recommended for freshmen.

Jl MC 334. Advertising Communication. (2-2) Cr. 3. F.S.SS. Prereq: 201, 203, 330; 342 and 343A or B recommended. Development and execution of advertising for print and broadcast media. Strategy formation, prospect analysis, market segmentation, positioning, creativity, art direction, and copywriting. Legal, ethical, and managerial considerations.

Jl MC 335. Advertising Media Concepts. (2-2) Cr. 3. F.S.SS. Prereq: 330. Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of market segmentation, consumer buying, and media audience data bases.

Jl MC 340. Magazine Reporting and Writing Practicum. (2-1) Cr. 2 or (2-2) Cr. 3. F. Prereq: 202. Practical experience on student magazines. Instructor critiques of student work.

Jl MC 341. Contemporary Magazine Publishing. (3-0) Cr. 3. F.S. Prereq: Sophomore classification. Analysis of magazine industry and of specific audiences served. Editorial procedures and policies. Advertising, circulation, and history of the industry. Individual study of magazines.

Jl MC 342. Visual Principles for Mass Communicators. (2-0) Cr. 2. F.S.SS. Prereq: Sophomore classification. Understanding of the visual message. Visual perception, design syntax, design elements and how they fit in the visual communication of mass media.

Jl MC 343. Laboratory in Visual Principles. (0-4) Cr. 2. F.S.SS. Application of principles.

A. Basic Visual Principles. Prereq: 201, and credit or enrollment in 342. Introduction to desktop publishing, beginning techniques of layout in a step-by-step process; application of visual principles to simple, one-page print projects.

B. Intermediate Visual Principles. Prereq: 201, and credit or enrollment in 342, and 343A or its equivalent. Application of more advanced features of desktop publishing and other document-enhancing software. Production of newsletters, multi-page brochures and other documents.

Jl MC 344. Depth Reporting and Writing. (2-2) Cr. 3. F. Prereq: 202 or 206. Developing comprehensive news features and magazine articles on current issues. Emphasis on writing excellence.

Jl MC 346. Public Affairs and Investigative Reporting. (2-2) Cr. 3. S. Prereq: 202 or 206. Reporting on government, business, and other institutions; identification of and access to public records; investigative reporting techniques; developing major stories on public agencies and issues. For print and broadcast media.

Jl MC 347. Science Writing. This course is dual listed with 547. (2-2) Cr. 3. S. Prereq: 202 or 206. Reporting and writing newspaper and magazine articles about science, medicine, and technology.

Jl MC 349. Print Media Editing. (1-5) Cr. 3. F.S. Prereq: 202. Copy editing and photo-art preparation, headline writing, layout and design. Editorial decision making.

Jl MC 353. Information Presentation and Performance. (2-2) Cr. 3. F. Prereq: 306. Adaptations in presentation style that the electronic media require of the narrator, announcer, news anchor, and interviewer/host. Materials fee.

Jl MC 354. Intermediate Electronic Media Production. (2-3) Cr. 3. S. Prereq: 306. More detailed applications of audio and visual techniques and principles for integrating studio and field video with computer-generated graphics and special effects in laboratory and field projects. Materials fee.

Jl MC 355. Reporting for the Electronic Media. (2-3) Cr. 3. F. Prereq: 206, 306. Radio and television news techniques; reporting with electronic newsgathering equipment, writing news scripts, editing scripts and video tape; producing news and public affairs programs. Materials fee.

Jl MC 390. Workshop. Cr. 1. SS. Offered as elective credit only. Offered on a satisfactory-fail basis only.

A. Newspaper Advising, Design, and Management
B. Yearbook Advising, Design, and Management
C. Basic Publications Design and Graphics
D. Advanced Design and Layout of Publications
E. Photography and Photo Lab Management
F. Journalism Teaching Methods and Curriculum Planning
G. High School Publications Adviser Skills
H. Newsletters, Brochures, and Desktop Publishing
I. Advising Tomorrow's Award-Winning Publications
J. Publications Practicum
Q. Teaching Writing to High School Journalists
R. Computer Applications for Scholastic Journalism.

Jl MC 401. Mass Communication Theory. (3-0) Cr. 3. F.S. Prereq: 6 credits in social science. Theory and research in mass communication processes and effects; the scientific process; methods of measuring, evaluating and reporting mass communication research. Open to graduate students for minor graduate credit only.

Jl MC 406. Media Management. This course is dual listed with 506. (3-0) Cr. 3. S. Prereq: 201. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, media relationships with labor, and regulatory agencies that affect media operation.

Jl MC 424. Public Relations Campaigns. This course is dual listed with 524. (3-0) Cr. 3. F.S. Prereq: 320, 321. Development of public relations and corporate communications campaigns for business and social institutions. Projects involve budgeting, media selection, campaign strategy, and creative execution.

Jl MC 434. Advertising Campaigns. This course is dual listed with 534. (3-0) Cr. 3. F.S. Prereq: 334 and 335 or 342/343A. Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy, and creative execution.

Jl MC 435. Advanced Advertising/Public Relations Campaigns. Cr. 1 to 3, to a maximum of 3 credits. F.S. Prereq: Permission of instructor. Preparation of materials for regional and national competitions.

Jl MC 453. Electronic Media Technology, Public Policy, and Responsibility. (3-0) Cr. 3. Alt. S., offered 1997. Prereq: Junior classification. Issues and policies affecting the historical and contemporary development of electronic media and their technologies.

Jl MC 454. Critical Analysis and History of the Moving Image. (3-0) Cr. 3. Alt. S., offered 1996. Prereq: Junior classification. Evolution of video, television, film, computers and related technologies and the implication of such evolution on future development.

Jl MC 455. Advanced Electronic Media Production. (2-2) Cr. 3. F. Prereq: 354 or 355. Production policies, procedures, and practices involved in taking an informational video project from conception to completion. Theory and practice. Materials fee.

Jl MC 460. Law of Mass Communication. (3-0) Cr. 3. F.S.SS. Prereq: 201 and 6 credits in social science. Libel, privacy, sedition, obscenity, contempt, copyright, postal laws; the Federal Communications Act; laws affecting advertising, legal publication, and other business activities of the press. Open to graduate students for minor graduate credit only.

Jl MC 461. History of American Journalism. (3-0) Cr. 3. F.S. Prereq: 6 credits in social science or history. Role of the media in shaping the social, economic, and political history of America; impact of change in these areas on the development, traditions, and philosophies of the media. Open to graduate students for minor graduate credit only.

Jl MC 462. Media Ethics, Freedom, Responsibility. (3-0) Cr. 3. F.S.SS. Prereq: 201. Media ethics and performance; functions of the media in relation to the executive, judicial and legislative branches of government; agencies of media criticism; right to know versus right to privacy. Open to graduate students for minor graduate credit only.

Jl MC 464. Journalism and Literature. (3-0) Cr. 3. F. Prereq: 6 credits in history or American literature. Writing as art as practiced by Twain, Hemingway, Crane, Dreiser, Whitman, Mencken, others; inquiry into the problems of the "New Journalism" as practiced by contemporary journalists. Open to graduate students for minor graduate credit only.

Jl MC 474. Impact of Communication Technology on People and Societies. This course is dual listed with 574. Same as T SC 474. (3-0) Cr. 3. F. Prereq: 6 credits in social science. Seminar on present and potential effects of increasingly sophisticated modes of mass communication on people, institutions, and societies.

Jl MC 476. World Communication Systems and International Development. This course is dual listed with 576. (3-0) Cr. 3. F. Prereq: 6 credits in social science. World communication systems, newsgathering and dissemination agencies, factors determining flow and volume of news. Comparative analysis of role of traditional and mass media in developed and developing countries.

Jl MC 490. Independent Study in Communication. Cr. arr. Prereq: 6 credits in journalism and mass communication, permission of instructor, completion of a proposal form. No more than 6 credits of 490 may be used toward a degree in journalism and mass communication or advertising. Students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field.

I. Media Studies
A. Book Publishing
B. Electronic Media Studies
C. Magazine
D. Newspaper

II. Professional Specialization
E. Advertising
F. Communication Technology
G. Education
H. Honors
I. Media Management
K. Public Relations
L. Visual Communication

III. Problems and Methods
M. Contemporary Issues
N. Ethics and Responsibility
O. Special Communication (Agriculture, Family and Consumer Sciences, Engineering, Science)
P. International Communication
Q. History and Literature
R. Law
S. Public Opinion
T. Research Methods

IV. Technique and Style
U. Documentary
V. Persuasion and Criticism
W. Public Affairs Reporting

Jl MC 491. Professional Seminar-Visual. (2-0) Cr. 1. 8 weeks. Alt. S., offered 1997. Prereq: Advanced classification.

Jl MC 492. Professional Seminar-Public Relations. (2-0) Cr. 1. 8 weeks. F. Prereq: Advanced classification.

Jl MC 493. Professional Seminar-Advertising. (2-0) Cr. 1. 8 weeks. F.S. Prereq: Advanced classification.

Jl MC 494. Professional Seminar-Newspaper. (2-0) Cr. 1. 8 weeks. F. Prereq: Advanced classification.

Jl MC 495. Professional Seminar-Electronic Media Studies. (2-0) Cr. 1. 8 weeks. S. Prereq: Advanced classification.

Jl MC 496. Professional Seminar-Magazine. (2-0) 8 weeks. Cr. 1. S. Prereq: Advanced classification.

Jl MC 499. Professional Media Internship. Cr. 3. Prereq: 202, 203 or 206, advanced classification and permission of adviser. Required of journalism or advertising majors. A job or internship in mass communication specialization; 10 weeks full-time or equivalent part-time; grading based on student report and employer evaluation. Offered on a satisfactory-fail basis only. Not available to nonmajors.

Jl MC 501. Theories of Mass Communication. (3-0) Cr. 3. F. Prereq: 6 credits in social science. Examination of major areas of research activity and theoretic development related to organization, functions, and effects of mass communication.

Jl MC 502. Communication Research Methods. (3-3) Cr. 4. S. Prereq: 501. Survey research, audience and readership studies, readability, content analysis, and experimental research.

Jl MC 504. Advanced Journalistic Methods. (2-2) Cr. 3. F. Prereq: 201 or equivalent professional work. Reporting complex issues, situations, and specialized topics for print and electronic media.

Jl MC 506. Media Management. This course is dual listed with 406. (3-0) Cr. 3. S. Prereq: 6 credits in social science (economics highly recommended). Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, media relationships with labor, and regulatory agencies that affect media operation.

Jl MC 510. Strategies of Communication. (3-0) Cr. 3. S.SS. Prereq: 501 or equivalent social science theory. The process of developing professional communication and persuasion strategies, with emphasis on problem definition, behavioral specification of objectives, situation analysis, strategy formulation, and justification through application of communication theories and research results.

Jl MC 520. Principles of Public Relations. This course is dual listed with 320. (3-0) Cr. 3. F. Prereq: 6 credits in social science. Public relations in business and other organizations, functions, process, and management; attitudes, public opinion, and persuasion; tools of the public relations and corporate communications practitioner; management of change in contemporary society.

Jl MC 521. Information Program Methods: Audio-Visual. (2-2) Cr. 3. F. Prereq: 6 credits in social science and permission of instructor. Theories in visual communication from aesthetic to psychological. Use of Gestalt theory to examine effects of visual messages, including cross-cultural communication. Emphasis on analyzing visual images in print and electronic media. Materials fee.

Jl MC 524. Public Relations Campaigns. This course is dual listed with 424. (3-0) Cr. 3. S. Prereq: 520. Development of public relations and corporate communications campaigns for business and social institutions. Projects involve budgeting, media selection, campaign strategy, and creative execution.

Jl MC 534. Advertising Campaigns. This course is dual listed with 434. (3-0) Cr. 3. S. Prereq: 334, 335, and permission of instructor. Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy, and creative execution.

Jl MC 547. Science Writing. This course is dual listed with 347. (2-2) Cr. 3. S. Prereq: 6 credits in science and permission of instructor. Reporting and writing newspaper and magazine articles about science, medicine, and technology.

Jl MC 561. Media and Society: Interrelationships. (3-0) Cr. 3. F. Prereq: 6 credits in social science. The media and their functions in a democratic society; conflicts between the media and social institutions; legal, social, and political controls on the media; First Amendment theory.

Jl MC 574. Impact of Communication Technology on People and Societies. This course is dual listed with 474. (3-0) Cr. 3. F. Prereq: 6 credits in social science. Seminar on present and potential effects of increasingly sophisticated modes of mass communication on people, institutions, and societies.

Jl MC 576. World Communication Systems and International Development. This course is dual listed with 476. (3-0) Cr. 3. F. rereq: 6 credits in social science. World communication systems, newsgathering and dissemination agencies, factors determining flow and volume of news. Comparative analysis of role of traditional and mass media in developed and developing countries.

Jl MC 590. Special Topics. Cr. arr. Prereq: Permission of instructor.

A. Media Studies
B. Professional Specialization
C. Problems and Methods
D. Technique and Style
E. Specialized Communication

Jl MC 591. Professional Internship. (0-6) Cr. 2. F.S.SS. Prereq: 201. Supervised internship experience. Credits are to be applied in excess of the number required for graduation.

Jl MC 599. Creative Component. Cr. var. Prereq: Approved proposal.

Jl MC 601. Introduction to Graduate Study in Journalism and Mass Communication. (1-0) Cr. R. F. Prereq: Graduate classification. Overview of advanced study in journalism and mass communication, with special emphasis on requirements for obtaining the master of science degree.

Jl MC 650. Seminars in Mass Communication. Cr. 1 to 3 each.

A. Audiences and Effects
B. Communication Technology
C. Professional Communication
D. Development Communication
E. Evaluation Methods
F. International Communication
G. Mass Communication History
H. Mass Communication Law
I. Media Management
J. Research Methods
K. Society and Mass Communication
L. Teaching Journalism and Mass Communication
M. Visual Communication
N. Broadcast Communication

Jl MC 699. Research. Cr. var.

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