Iowa State University

Iowa State University

2009-2011 Courses and Programs

Iowa State University Catalog

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Apparel, Educational Studies, and Hospitality Management

100 |200 |300 |400 |Graduate Courses |500 |

www.aeshm.hs.iastate.edu

Robert Bosselman, Chair of Department
Distinguished Professors (Emeritus): Fanslow, Moyer, Winakor
University Professors (Emeritus): Farrell-Beck
Professors: Bosselman, Damhorst, Fiore, Kadolph
Professors (Emeritus): Anderson, Beavers, Brun, Burnet, Cowan, Crabtree, Gilmore, Smith, Stone, Williams
Associate Professors: Baltzer, Hausafus, Niehm, Parsons
Associate Professors (Emeritus): Amos, Brackelsberg, Brown, Ebert, Huss, Kundel, Kunz, Walsh
Associate Professors (Adjunct): Strohbehn
Assistant Professors: Barker, Hurst, Karpova, Keino, Y. Lee, Marcketti, Rajagopal, Wohlsdorf-Arendt, Zheng
Assistant Professors (Adjunct): Glock
Instructors (Adjunct): Fratzke
Lecturers: Ackerman, Burger, Christensen, Fiihr, Fitzpatrick, Kramer, M. Lee, Sanger, Trost, Wirth, Wise

The department offers courses that provide opportunities for students to learn about interdisciplinary areas including aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing at both undergraduate and graduate levels. AESHM courses serve to complement the student's major area of study whether it be Apparel Merchandising, Design, and Production; Family and Consumer Sciences Education; Hotel and Institutional Management; agriculture, business, design education, engineering, liberal arts and sciences or minor areas of study including entrepreneurial studies, design studies, or international studies.

Students majoring in Apparel Merchandising, Design, and Production are required to earn a C- or better in all AESHM courses applied to the degree, including transfer courses.

For additional courses of interest, see the listings for Family and Consumer Sciences Education and Studies; Hotel, Restaurant, and Institution Management; and Textiles and Clothing.

Courses primarily for undergraduate students

AESHM 111. Professional Development for AESHM. (2-2) Cr. 3. F.S.Career exploration, presentation and professional skills, teamwork and leadership, creativity, critical thinking, technology, and service learning components. Some WWW lectures.

AESHM 271. Public Relations and Event Management I. (2-2) Cr. 1-3. Repeatable. S.Prereq: Permission of instructor. Overview of public relations and event management in the apparel and hospitality industries. Production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food. Course must be taken for 3 credits first time, can be repeated for 1 credit.

AESHM 275. Merchandising. (3-0) Cr. 3. F.S.Prereq: 3 credits in Math. Principles of merchandising as applied to human science-related businesses, such as retailing, service, hospitality, and manufacturing. Study of planning, development, and presentation of apparel- and hospitality-related product lines.

AESHM 287. Principles of Management in Human Sciences. (3-0) Cr. 3. F.S.Introduction to management concepts and principles with application to the human sciences organizations. Includes service quality management, professionalism, and social responsibility.

AESHM 311. Seminar on Careers and Internships. (1-0) Cr. 1. F.S.Prereq: Sophomore classification. Good academic standing. Internship and career planning, professional expectations and responsibilities. Résumé development, cover letters, portfolio planning, interviewing techniques, and business etiquette.

AESHM 340. Hospitality and Apparel Marketing Strategies. (3-0) Cr. 3. F.Prereq: Econ 101. Application of marketing principles to the hospitality, apparel and retail industries. Emphasis on development of organizational strategies, marketing plans, service and social marketing principles within human sciences-related businesses.

AESHM 342. Aesthetics of Everyday Experience. (3-0) Cr. 3. F.S.Design principles, aesthetic concepts, and philosophies applied to multi-sensory consumer environments. Influence of individual differences and cultural patterns on aesthetic preferences.

AESHM 379. Community Leadership: Examination of Social Issues. (3-0) Cr. 3. F.Study of family and community social issues from diverse perspectives. Application of critical thinking and reflection to issues with a focus on leadership within the community.

AESHM 421. Developing Global Leadership: Maximizing Human Potential. (3-0) Cr. 3. S.Development of leadership in a global environment. Focus on the contributions of women in enhancing the well-being of others. Strategies for working with individuals, families and communities in other countries and cultures. Taking local action on global issues. Student participation in cultural activities.

AESHM 424. International Study Abroad Seminar. Cr. 1-3. Repeatable. F.S.SS.Orientation to study abroad program considering topics related to country and location; travel arrangements and preparation for study abroad; on-site fieldwork and academic experiences in an international setting.

AESHM 438. Human Resource Management. (3-0) Cr. 3. S.Prereq: HRI 193, AESHM 275 or 287; junior classification. Principles and practices of human resource management relevant to human science-related organizations. Emphasis on the entry-level manager's role.

AESHM 471. Public Relations and Event Management II. (2-2) Cr. 1-3. Repeatable. S.Prereq: Permission of instructor. Advanced application of public relations and event management in the apparel and hospitality industries. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food. Course must be taken for 3 credits first time, can be repeated for 1 credit.

AESHM 474. Entrepreneurship in Human Sciences. (Dual-listed with 574). (3-0) Cr. 3. S.Prereq: junior or senior status. Entrepreneurship concepts of innovation, creativity, opportunity assessment, business planning. Focus on human sciences-related businesses: retail, service, hospitality, family, home-based, rural, women and minority-owned businesses. Project applications include market research, feasibility analysis, and new business proposals.

AESHM 477. Multi-channel Retailing. (3-0) Cr. 3. F.Prereq: 3 credits in marketing or AESHM 275 or 287. Strategies used by retailers to market products through store formats, e-commerce, catalog, TV, mobile, direct sales. Emphasis on integration of e-commerce with other channels.

Courses primarily for graduate students, open to qualified undergraduate students

AESHM 545. Consumer Aesthetics and Retail Branding. (3-0) Cr. 3. Alt. S., offered 2010.Prereq: One course in design elements and principles, psychology, consumer behavior, or marketing. Examination of hedonic nature of consumer experience and its application to experiential design and branding of retail/hospitality establishments. Emphasis on consumer behavior, design, environmental psychology, and marketing literature.

AESHM 574. Entrepreneurship in Human Sciences. (Dual-listed with 474). (3-0) Cr. 3. Alt. S., offered 2010.Prereq: One course in marketing or permission of instructor. Entrepreneurship concepts of innovation, creativity, opportunity assessment, business planning. Focus on human sciences-related businesses: retail, service, hospitality, family, home-based, rural, women and minority-owned businesses. Project applications include market research, feasibility analysis, and business proposals.

AESHM 577. E-Commerce for Apparel and Hospitality Companies. (3-0) Cr. 3. Alt. SS., offered 2011.Prereq: Course in marketing or permission of instructor. Technology and consumer trends, industry practices, and marketing strategies for e-commerce. Evaluation and development of apparel or hospitality company websites. Theory application to development of multi-channel business strategies.