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2007-2009AcademicsUniversity Information
DownloadsCatalog Index | Journalism and Communication, The Greenlee School of (Jl MC)200 |300 |400 |Graduate Courses | www.jlmc.iastate.eduMichael Bugeja, Director The Greenlee School of Journalism and Communication offers work for the bachelor of arts in advertising, and the bachelor of science degree in journalism and mass communication. The unit, founded in 1905, has been continuously accredited every six years since 1948 by the Accrediting Council on Education in Journalism and Mass Communications and was last reaccredited in 2004. Accreditation is based on the principle that students need a broad-based, liberal arts education, as well as a solid core of courses within the discipline. Developing skills in 11 key areas, students who complete degrees in advertising or journalism and mass communication will: First Admendment/Law: Understand and apply the principles and the laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances; History/Role of Professionals and Institutions: Demonstrate an understanding of the history and role of professionals and institutions in shaping communications; Diversity: Demonstrate an understanding of the diversity of groups in a global society in relationship to communications; Theory: Understand concepts and apply theories in the use and presentation of images and information; Ethics: Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity; Professionalism: Think critically, creatively and independently; Research and evaluation: Conduct research and evaluate information by methods appropriate to the communications professions in which they work; Writing: Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve; Critical Evaluation/Editing: Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness; Numeracy: Apply basic numerical and statistical concepts; Technical skills: Apply tools and technologies appropriate for the communications professions in which they work. To become an advertising or journalism and mass communication major, the student must 1) have either achieved a score of 26 or higher on the ACT English exam, 590 or higher on the SAT verbal exam, or passed the School's English Usage Test as outlined in the Greenlee School's policy for meeting the English Usage Standard; and 2) have completed the pre-major core requirements (See majors). Until these requirements are successfully completed, advertising and journalism and mass communication students are designated as pre-majors. A copy of the EUT policy, including additional details and requirements, is available from the Greenlee School. Communication Proficiency Requirement To meet the University's Communication Proficiency requirement, all majors in the School must earn a grade of C or better in English 150 and 250 (or 250H). These additional requirements apply: Advrt majors must earn a C+ or better in Jl MC 201 and one of Advrt 334 or 336. Jl MC majors must earn a C+ or better in Jl MC 201 and 202 or 206 or 321. The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in Advrt will find their career opportunities enhanced in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media. To become an advertising major, a student must successfully complete Jl MC 101, 110, and 201 (with a C+ or better) and Advrt 230. Until the EUT standard is met and these courses are successfully completed, advertising students are designated as pre-majors. To receive a bachelor of arts degree in advertising, a student must earn at least 120 credits. A minimum of 80 credits must come from courses other than Advrt or Jl MC and must include Principles of Marketing, Mkt 340. At least 65 of these credits must come from the liberal arts and sciences, and must include Principles of Statistics, Stat 101, or equivalent, and Fundamentals of Public Speaking, Sp Cm 212. Overall, at least 45 credits must be from 300-level courses or above. The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC. These include the pre-major core requirements of 9 credits, Mass Media and Society, Jl MC 101, 3 credits; Orientation to Journalism and Communication, Jl MC 110, Required; Reporting and Writing for the Mass Media, Jl MC 201, 3 credits; and Principles of Advertising, Advrt 230, 3 credits. Jl MC 499, Professional Media Internship, is required of all Advrt majors. Additional required and recommended courses for the advertising major are available from the Greenlee School. Advrt majors need a broad-based academic background that the School seeks to ensure by requiring a Designated Area of Concentration (DAC) made up of 21 credits with at least 12 credits from the 300-level or above. The DAC is a secondary area of expertise made up of courses selected and designed by the student, with adviser approval, to complement the student's professional and academic interests. A second major outside of Advrt or Jl MC may substitute for the DAC. The major in journalism and mass communication prepares students for careers that involve all aspects of news and information. The emphasis is on generating ideas, organizing, writing, editing and presenting information for various audiences. Graduates most likely will work in magazines, newspapers, electronic media, public relations and public information as well as related disciplines that expect articulate and informed writing and presentation. Students work with advisers to develop programs of study designed to prepare them for work in a variety of communication-specific areas: electronic media, print media (magazine and/or newspaper), print relations/public information, science communication or visual communication. To be a Jl MC major, a student must successfully complete Jl MC 101, 110 and 201 (with a C+ or better). To receive a bachelor of science degree in journalism and mass communication, a student must earn at least 120 credits. A minimum of 80 credits must come from courses other than Advrt or Jl MC. At least 65 of these credits must come from the liberal arts and sciences and must include Principles of Statistics, Stat 101, or equivalent. Overall, at least 45 credits must be from 300-level or above. The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC. These include the pre-major core requirements of 6 credits: Mass Media and Society, Jl MC 101, 3 credits; Orientation to Journalism and Communication, Jl MC 110, Required; Reporting and Writing for the Mass Media, Jl MC 201, 3 credits. Additional required and recommended courses for the journalism and mass communication major are available from the Greenlee School. Jl MC majors need a broad-based academic background that the School seeks to ensure by requiring a Designated Area of Concentration (DAC) made up of 21 credits. All courses for the DAC must be taken outside of Advrt and Jl MC. At least 12 credits must be from the 300-level or above. The DAC is a secondary area of expertise made up of courses selected and designed by the student, with adviser approval, to complement the student's professional and academic interests. A second major may substitute for the DAC. The Greenlee School offers a minor in Advertising and a minor in Journalism and Mass Communication. For a minor in Advertising or Journalism and Mass Communication, students complete 15 credits, beginning with Jl MC 101. The remaining 12 credits, at least 9 of which must be from Iowa State University, are selected from course offerings in the advertising and journalism and mass communication majors, as follows: 6 credits from the following 200- and 300-level courses, Advrt 230, 301, and 335; Jl MC 220, 301, 305, 341, and 342; and 6 credits from the following 400-level courses; Jl MC 401, 406, 453, 454, 461, 462, 464, 474, 476 and 477 and Advrt or Jl MC 497. Jl MC majors may not minor in Advrt and Advrt majors may not minor in Jl MC. The Greenlee School of Journalism and Communication offers work for a master of science degree in journalism and mass communication. Two tracks are available: one for students who desire specialized study in communication theory and research; the second for students who wish to develop or strengthen professional skills. Majors plan programs of study in one of two tracks: I. Communication as theory and research -- The School offers advanced academic preparation in communication theory and research leading to the master of science degree. Graduate work prepares students to use and contribute to research and scholarship in the field of communication. The degree requires a thesis or creative component based on original research, which must be defended successfully before a committee at the end of the program. Areas of research emphasis include: science and risk communication, media performance, media effects, advertising, public relations, political communication, law and ethics, international communication and visual communication. II. Professional and Strategic Communication -- The School offers advanced professional training in journalism and mass communication leading to the master of science degree. Graduate work prepares students for professional careers in a variety of mass communication fields. Students with limited training or experience in journalism and mass communication may include skills courses in their programs. The degree requires either a creative component or thesis. Areas of professional emphasis include: journalistic writing and reporting for the traditional and new media, visual communication and strategic communication. All students must complete four core courses: Introduction to Graduate Study in Journalism and Mass Communication (Jl MC 592), Theories of Mass Communication (Jl MC 501), Communication Research Methods (Jl MC 502) and Seminars in Mass Communication (Jl MC 598). Each student selects elective courses based on his/her area of emphasis and career goal, in consultation with the student's major professor and Program of Study Committee. The Greenlee School graduate program offers minor work for students majoring in other departments. The M.S. minor requires Jl MC 501 (Communication Theory), Jl MC 510 (Communication Strategies), and two other courses in journalism and mass communication for a total of 12 credits taken within the Greenlee School. Courses open for nonmajor graduate credit: Jl MC 460, 461, 464 and 477. Courses primarily for undergraduate students Jl MC 101. Mass Media and Society. (3-0) Cr. 3. F.S. Communication models and their application to the mass media; the mass communication process; organization, characteristics and responsibilities of the mass media; media-related professional operations. Jl MC 110. Orientation to Journalism and Communication. Cr. R. F.S. Orientation to career opportunities, emphasis areas, and requirements in the Greenlee School. Satisfactory-fail only. Jl MC 201. Reporting and Writing for the Mass Media. (1-4) Cr. 3. F.S. Prereq: Engl 250 (or testout) and either a score of 26 or higher on the ACT-English exam, 590 or higher on the SAT verbal exam or a passing score on the School's communication usage exam. Generating story ideas, exercising news judgment and gathering information via interviews, observation and documentary sources to produce news and informational material for the mass media. Emphasis on analyzing and organizing information, as well as accuracy and principles of good writing. Jl MC 202. Intermediate Reporting and Writing for the Mass Media. (2-2) Cr. 3. F.S. Prereq: 201 with a grade of C+ or better. Designed for students interested in writing for newspapers, magazines, and online media. Enhancing and refining skills in developing sources and generating story ideas. Information-gathering techniques, reporting and writing. Includes segments on local government and judiciary. Jl MC 206. Reporting and Writing for the Electronic Media. (2-3) Cr. 3. F.S. Prereq: 201 with a grade of C+ or better. Researching, organizing, and writing for radio, television and web media. Basic principles of news, information, and entertainment programming. An emphasis on development, content, and structure. Jl MC 220. Principles of Public Relations. (3-0) Cr. 3. F.S. Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; attitudes, public opinion and persuasion; overview of theory. Jl MC 301. Strategic Planning for Advertising and Public Relations. (Cross-listed with Advrt). (3-0) Cr. 3. F.S. Prereq: Advrt 230 or Jl MC 220; Sophomore classification. Prospect analysis, market segmentation, positioning, strategic planning, public opinion formation, communication strategy formation and development of critical thinking skills. Jl MC 305. Jl MC 305. Publicity Methods. (3-0) Cr. 3. Prereq: Engl 250, Sophomore classification. Communication and publicity fundamentals and the use of media for publicity purposes. Preparing releases for print and broadcast; basics of publication layout. Publicity campaigns. Not available to Jl MC and Advrt majors. Jl MC 306. Electronic Media Production. (2-2) Cr. 3. F.S. Prereq: C+ or better in Jl MC 201. Introduction to studio production using professional equipment. Course focus on visual concepts, maintenance and practical operation of studio equipment. Jl MC 308. Electronic News Gathering and Production. (2-3) Cr. 3. Prereq: 202 or 206, 306. Field techniques in single-camera video production used to shoot and edit visual stories. Introduction to electronic news gathering. Jl MC 310. Fundamentals of Photojournalism. (1-3) Cr. 3. Prereq: 201. Basic photojournalism and photo techniques. Includes camera operation, lighting and composition, lens and depth of focus, and photo reproduction techniques for print or computer-mediated applications. Basic use of digital imaging and editing software. Jl MC 315. Multimedia Production. (2-2) Cr. 3. Prereq: 306 or 342L or 343L or equivalent computer design proficiency. Concepts and principles for evaluating, constructing, and designing information for the Web and other computer-mediated communication systems. Explores the use of computer-generated animation and graphics, audio and video. Issues of ethics and ownership of work pertinent to the new media are discussed. Jl MC 321. Public Relations Writing. (2-3) Cr. 3. Prereq: 201, 220 or Advrt 230, and Advrt 301; 342 and 342L or computer design proficiency recommended. Developing and writing public relations materials with an emphasis on media relations and news. Techniques addressed include media kits, brochures, newsletters and speeches. Jl MC 341. Contemporary Magazine Publishing. (Dual-listed with 541). (3-0) Cr. 3. Prereq: Junior classification. Analysis of magazine industry and specific audiences served by print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Individual study of magazines. Jl MC 342. Visual Principles for Mass Communicators. (3-0) Cr. 3. Prereq: Sophomore classification. Understanding of the visual message. Visual perception, design syntax, design elements and how they fit in the visual communication of mass media. Jl MC 342L. Laboratory in Basic Visual Principles. (2-2) Cr. 3. Prereq: Credit or enrollment in 342. Introduction to desktop publishing, beginning techniques of layout in a step-by-step process; application of visual principles to simple print projects. Jl MC 343L. Laboratory in Intermediate Visual Principles. (2-2) Cr. 3. Prereq: 342L or equivalent computer design proficiency. Application of more advanced features of desktop publishing and other document-enhancing software. Production of newsletters, multi-page brochures and other documents. Exposure to animation and video editing software. Jl MC 344. Depth Reporting and Writing. (2-2) Cr. 3. F. Prereq: 202 or 206 or 321. Developing and writing comprehensive news features and magazine articles. Jl MC 346. Public Affairs Reporting. (2-2) Cr. 3. S. Prereq: 202 or 206 or 321. Reporting on government, business, and other institutions; identification of and access to public records; investigative reporting techniques; developing major stories on government and non-profit organizations, and issues for print and broadcast media. Jl MC 347. Science Communication. (Dual-listed with 547). (2-2) Cr. 3. S. Prereq: 202 or 206 or 321 for Jl MC majors; Jl MC 201 and Advrt 301 for Advrt majors. Reporting and writing about science and technology topics for general audiences. Outlets for stories include print, broadcast, cable and online media. Story topics include reporting about basic and applied sciences, as well as social sciences, as well as ethical, political and policy issues related to sciences and technology. Nonmajors by permission of instructor. Jl MC 349. Print Media Editing. (1-5) Cr. 3. Prereq: 202 or 206 or 321. Grammar, punctuation, usage, syntax and logic. Editing newspaper, magazine and online copy. Headline, title writing and visual presentation. Use of computer editing programs. Jl MC 354. Advanced Electronic Media Production. (2-3) Cr. 3. Prereq: 206; 306. Application of advanced television techniques: producing, directing and managing live and recorded information programs. Jl MC 390. Workshop. Cr. 1-3. Repeatable. Prereq: Instructor permission. Check School for course availability. Jl MC 401. Mass Communication Theory. (3-0) Cr. 3. Prereq: Junior classification. Theory and research in mass communication processes and effects; the scientific process; methods of measuring, evaluating and reporting mass communication research. Jl MC 406. Media Management. (Dual-listed with 506). (3-0) Cr. 3. Prereq: Junior classification. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations. Jl MC 424. Public Relations Campaigns. (Dual-listed with 524). (3-0) Cr. 3. Prereq: 220, 301, and 321; Junior classfication. Section B: Jl MC 202 or 206; Permission only. Developing public relations and corporate communication campaigns for business and social institutions. Section
Jl MC 449. Advanced Print Media Editing. (Dual-listed with 549). (3-0) Cr. 3. S. Prereq: 342, 342L, 349 or concurrent enrollment; Junior classification. Developing higher-level editorial skills needed for issue-planning, editorial management and decision making. Designing, developing, and repositioning existing and new magazines, newspapers, and new media. Editing complex manuscripts, with continued emphasis on grammar, punctuation, usage, syntax and logic. Use of computer publishing programs. Jl MC 453. Electronic Media Technology and Public Policy. (3-0) Cr. 3. Prereq: Junior classification. Issues and policies affecting historical, contemporary and future developments of electronic media and their technologies. Jl MC 454. Critical Analysis and History of the Moving Image. (3-0) Cr. 3. Prereq: Junior classification. Evolution of motion picture and television content and other visual technologies. Theories and techniques for evaluating and critiquing film and video. Jl MC 460. Law of Mass Communication. (3-0) Cr. 3. F.S. Prereq: 201; junior classification. First Amendment law, libel, privacy, obscenity, contempt, copyright, trademark, the Federal Communications Act; laws affecting advertising, legal publication, and other business activities of the media, including the Internet. Nonmajor graduate credit. Jl MC 461. History of American Journalism. (3-0) Cr. 3. Prereq: Junior classification. Role of the mass media, including advertising and public relations, in shaping the social, economic and political history of America; impact of change in these areas on the development, traditions, and philosophies of the media. Nonmajor graduate credit. Jl MC 462. Media Ethics, Freedom, Responsibility. (3-0) Cr. 3. Prereq: Junior classification. Media ethics and performance; functions of the media in relation to the executive, judicial and legislative branches of government; agencies of media criticism; right to know versus right to privacy. Jl MC 464. Journalism and Literature. (3-0) Cr. 3. Prereq: Junior classification. A study of journalism's impact on literary writing and literature's impact on journalism, as seen through the works of such American author-journalists as Ernest Hemingway, Truman Capote, Joan Didion, John McPhee, Tom Wolfe, Hunter Thompson. Nonmajor graduate credit. Jl MC 474. Communication Technology and Social Change. (Cross-listed with T SC). (3-0) Cr. 3. Prereq: Junior classification. Examination of historical and current communication technologies, including how they shape and are shaped by the cultural and social practices into which they are introduced. Jl MC 476. World Communication Systems. (Dual-listed with 576). (3-0) Cr. 3. Prereq: Junior classification. World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media, and computer-mediated systems. Jl MC 477. Ethnicity, Gender, Class and the Media. (3-0) Cr. 3. Prereq: Junior classification. Portrayals of ethnic groups, genders, and classes in the media in news, information, and entertainment; the effects of mass media on social issues and population groups. Nonmajor graduate credit. Jl MC 490. Independent Study in Communication. Cr. arr. Prereq: Junior classification and contract with supervising professor to register. Independent studies are research-based. Students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component. See Greenlee School Advising Center for more information. No more than 6 credits of Jl MC 490 may be used toward a degree in journalism and mass communication or advertising. Jl MC 497. Special Topics in Communication. (Cross-listed with Advrt). Cr. 1-3. Repeatable. Seminars or one-time classes on topics of relevance to students interested in communication. Jl MC 499. Professional Media Internship. Cr. 3. Prereq: Jl MC majors, 202 or 206 or 321; Advrt majors, Jl MC 201, Advrt 301; All students, junior classification, formal faculty adviser approval of written proposal. Required of all Jl MC and Advrt majors. A 400-hour internship in the student's journalism and mass communication or advertising specialization. Satisfactory-fail grade, based on employer evaluations and student reports. Available only to Jl MC and Advrt majors. Satisfactory-fail only. Courses primarily for graduate students, open to qualified undergraduate students Jl MC 501. Theories of Mass Communication. (3-0) Cr. 3. F. Prereq: 6 credits in social science or admission to the graduate program. Examination of major areas of research activity and theoretical development related to organization, functions, and effects of mass communication. Jl MC 502. Communication Research Methods. (3-3) Cr. 4. S. Prereq: 501. Use of quantitative and qualitative research methods, including participant observation, historical, survey, content analysis and experimental research. Jl MC 506. Media Management. (Dual-listed with 406). (3-0) Cr. 3. S. Prereq: 6 credits in social science (economics highly recommended) or admission to the graduate program. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations. Jl MC 510. Strategies of Communication. (3-0) Cr. 3. S. Prereq: 501 or equivalent social science theory. The process of developing professional communication and persuasion strategies, with emphasis on problem definition, behavioral objectives, situation analysis, strategy formulation, and justification through application of communication theories and research results. Jl MC 520. Public Relations Theory and Methods. (3-0) Cr. 3. Theories and research methods applied to the study and practice of public relations. Jl MC 521. Theories of Visual Communication. (2-2) Cr. 3. Prereq: 6 credits in social science. Introduction to the study of picture-based media (film, television, photography, advertising, etc.). Exploration of theoretical concepts of vision and perception, visual literacy, visual language, visual persuasion/manipulations, and the cultural implications of visual images. Jl MC 524. Public Relations Campaigns. (Dual-listed with 424). (3-0) Cr. 3. Prereq: 6 credits in social science or admission to the graduate program. Developing public relations and corporate communications campaigns for business and social institutions. Projects involve research, planning, developing and evaluating strategies and tactics. Jl MC 541. Contemporary Magazine Publishing. (Dual-listed with 341). (3-0) Cr. 3. Prereq: 502 or Instructor permission. Analysis of magazine industry and specific audiences served by print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Focus on the research literature. Jl MC 547. Science Communication. (Dual-listed with 347). (2-2) Cr. 3. S. Prereq: 6 credits of social science or admission to the graduate program. Reporting and writing about science and technology topics for general audiences. Outlets for stories include print, broadcast, cable and online media. Story topics include reporting about basic and applied sciences as well as social sciences, ethical, political and policy issues related to science and technology. Nonmajors by permission of instructor. Jl MC 549. Advanced Print Media Editing. (Dual-listed with 449). (2-2) Cr. 3. S. Prereq: Editing and design coursework or experience or instructor permission. Developing higher-level editorial skills needed for issue-planning, editorial management and decision making. Designing, developing, and repositioning existing and new magazines, newspapers, and new media. Editing complex manuscripts, with continued emphasis on grammar, punctuation, usage, syntax and logic. Use of computer publishing programs. Jl MC 561. Media and Society: Interrelationships. (3-0) Cr. 3. F. Prereq: 6 credits in social science. Media functions in a democratic society; conflicts between the media and social institutions; ethical and social controls on the media. Jl MC 574. Communication Technologies and Social Change. (Cross-listed with T SC). (3-0) Cr. 3. Prereq: 6 credits in social science. Personal, organizational, and social implications of the use of communication technologies. Includes theories and empirical research across the continuum of perspectives, from techno-utopianism through an anti-technology stance. Jl MC 576. World Communication Systems. (Dual-listed with 476). (3-0) Cr. 3. World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media and computer-mediated systems. Jl MC 590. Special Topics. Cr. arr. Repeatable. Prereq: Permission of instructor. Jl MC 591. Professional Internship. (0-6) Cr. 2. F.S.SS. Prereq: Permission of instructor. Supervised internship experience. Satisfactory-fail only. Jl MC 592. Introduction to Graduate Study in Journalism and Mass Communication. (1-0) Cr. R. F. Prereq: Graduate classification. Overview of advanced study in journalism and mass communication, with special emphasis on requirements for obtaining the master of science degree. Jl MC 598. Seminars in Mass Communication. Cr. 1-3. Repeatable. Jl MC 599. Creative Component. Cr. arr. Prereq: Approved creative component proposal. Courses for graduate students Jl MC 699. Thesis Research. Cr. arr. Repeatable. Prereq: Approved thesis proposal. |