Iowa State University

Iowa State University

2007-2009 Courses and Programs

Iowa State University Catalog

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Apparel, Educational Studies, and Hospitality Management (AESHM)

200 |300 |400 |Graduate Courses |

The department offers courses that provide opportunites for students to learn about interdisciplinary areas including aesthetics, leadership, event planning, entrepreneurship, and other multi-channel retailing at both undergraduate and graduate levels. AESHM courses serve to complement the student's major area of study, whether it be Apparel Merchandising, Design, and Production; Family and Consumer Sciences Education; Hotel and Institutional Management; agriculture, business, design, education, engineering liberal arts and sciences or minor areas of study including entrepreneurial studies, design studies, or international studies.

For additional courses of interest, see the listings for Family and Consumer Sciences Education and Studies; Hotel, Restaurant, and Institution Management; and Textiles and Clothing.

Courses primarily for undergraduate students

AESHM 271. Public Relations and Event Management I. (2-2) Cr. 1-3. Repeatable. S. Prereq: Permission of instructor. Overview of public relations and event management in the apparel and hospitality industries. Production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food. Course must be taken for 3 credits first time, can be repeated for 1 credit.

AESHM 287. Principles of Management in Human Sciences. (3-0) Cr. 3. F.S. Introduction to management concepts and principles with application to the human sciences organizations. Includes service quality management, professionalism, and social responsibility.

AESHM 342. Aesthetics of Everyday Experience. (3-0) Cr. 3. S. Design principles, aesthetic concepts, and philosophies applied to everyday living. Influence of individual differences and cultural patterns on aesthetic preferences.

AESHM 379. Community Leadership: Examination of Social Issues. (3-0) Cr. 3. F. Study of family and community social issues from diverse perspectives. Application of critical thinking and reflection to family and social issues with a focus on leadership within the community.

AESHM 421. Global Leadership: Maximizing Human Potential. (3-0) Cr. 3. S. Prereq: 6 credits in family and consumer sciences. Examination of leadership in a global environment; focus on the contributions of women in enhancing the well-being of others. Application and adaptation of content to working with individuals, families and communities in other countries and cultures. Student participation in cultural activities.

AESHM 471. Public Relations and Event Management II. (2-2) Cr. 1-3. Repeatable. S. Prereq: Permission of instructor. Advanced application of public relations and event management in the apparel and hospitality industries. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food. Course must be taken for 3 credits first time, can be repeated for 1 credit

AESHM 474. Entrepreneurship in Human Sciences. (Cross-listed with HD FS). (3-0) Cr. 3. S. Prereq: junior or senior status. Innovation, creativity, opportunity assessment, business planning. Entrepreneurship in Human Sciences-related businesses; retail, service, hospitality, family, home-based, rural, women and minority-owned businesses. Market research, feasibility analysis, and new business proposals.

AESHM 477. Multi-channel Retailing. (3-0) Cr. 3. F. Prereq: 3 credits in marketing or HRI/T C 275 or 287. Strategies used by businesses to market products and services through store formats, e-commerce, catalog, TV, mobile, direct sales. Emphasis on integration of e-commerce with other channels.

Courses primarily for graduate students, open to qualified undergraduate students

AESHM 545. Interdisciplinary Consumer Aesthetics. (3-0) Cr. 3. Alt. S., offered 2008. Prereq: One course in design elements and principles, psychology, consumer behavior, or marketing. Examination of hedonic nature of consumer experience and its application to experiential design of retail/hospitality establishments. Emphasis on consumer behavior, design, environmental psychology, and marketing.

AESHM 574. Entrepreneurship Research in Human Sciences. (3-0) Cr. 3. Alt. S., offered 2008. Innovation, creativity, opportunity assessment, business planning. Entrepreneurship in Human Sciences-related businesses; retail, service, hospitality, family, home-based, rural, women- and minority-owned businesses. Market research, feasibility analysis, and new business proposals.

AESHM 577. E-Commerce for Apparel and Hospitality Companies. (Cross-listed with HRI). (3-0) Cr. 3. Alt. SS., offered 2009. Prereq: Course in marketing or permission of instructor. Technology and consumer trends, industry practices, and marketing strategies for e-commerce. Evaluation and development of apparel or hospitality company websites. Theory application to development of multi-channel business strategies.