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Journalism and Mass Communication (Jl MC)
www.greenlee.org (or) www.jlmc.iastate.edu
Michael J. Bugeja, Director
Professors: Abbott, Beell, Bugeja, Peterson, Smith
Professors (Emeritus): Boyd, Disney, Emmerson, Friederich, Gillette, Kunerth, Schwartz, Shelley, Wechsler
Associate Professors: Geske, Mack, Prior-Miller, Rodriguez
Associate Professors (Emeritus): Coon, Fowler, Haws
Assistant Professors: Blevins, Bulla, Dimitrova, Harms, Lee, Newell
The Greenlee School of Journalism and Communication offers work for the bachelor of arts in advertising, and the bachelor of arts or science degree in journalism and mass communication.
The unit, founded in 1905, has been continuously accredited every six years since 1948 by the Accrediting Council on Education in Journalism and Mass Communications and was last reaccredited in 2004. Accreditation is based on the principle that students need a broad-based, liberal arts education, as well as a solid core of courses within the discipline
The School encourages students to develop an emphasis to ensure the depth necessary to succeed in the world of professional communication. Supporting work is designed to provide expertise and depth in related content areas. Graduates of the School will be able to generate ideas, gather and interpret data and disseminate information. The School also prepares students throughout the university to be informed media participants and consumers, and communicators.
Developing skills in 10 key areas, students who complete degrees in advertising or journalism and mass communication will:
First admendment and ethics: Understand and apply First Amendment principles and the law appropriate to professional practice; work ethically in pursuit of truth, accuracy, fairness and diversity;
History/role of professionals and institutions: Demonstrate an understanding of the history and role of professionals and institutions in shaping communications
Theory: Understand concepts and apply theories in the use and presentation of images and information;
Research and evaluation: Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
Diversity: Demonstrate an understanding of the diversity of groups in a global society in relationship to communications
Work ethically: Work ethically in pursuit of trutch, accuracy, fairness and diversity;
Critical evaluation: Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
Writing: Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
Statistics: Apply basic numerical and statistical concepts
Visual skills: Conceptualize, prepare or select appropriate methods to convey information in visual form, as a complement to or supplement to text
To become an advertising or journalism and mass communication major and to graduate, the student must have either achieved a score of 26 or higher on the ACT English exam, 590 or higher on the SAT verbal exam, or passed the School’s English usage exam. Until these requirements are successfully completed, advertising and journalism and mass communication students are designated as pre-majors. For additional requirements, see the major.
English Proficiency Requirement
To meet the University’s English Proficiency requirement, all majors in the School must earn a grade of C or better in English 104 and 105 (or 105H). These additional requirements apply:
Advrt majors must earn a C+ or better in Jl MC 201
Jl MC majors must earn a C+ or better in Jl MC 201 and 202 or 206
The Advertising Major
The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in Advrt will find their career opportunities enhanced in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies, and other media environments.
To become an advertising major, a student must successfully complete Jl MC 101, 110, and 201 and Advrt 230. Until these courses are successfully completed, advertising students are designated as pre-majors. To receive a bachelor of arts degree in advertising a student must earn at least 120.5 credits. A minimum of 80 credits must come from courses other than Advrt or Jl MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level or above. The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC.
Pre-Major Core Requirements (9 credits)
Advrt majors need a broad-based academic background that the School seeks to ensure by requiring a designated area of concentration (DAC) made up of 25 credits with at least 15 credits from the 300 level or above. Of the 25 credits, 10 credits include: Principles of Statistics, Stat 101 or equivalent; Fundamentals of Public Speaking, Sp Cm 212; Introduction to Marketing, Mkt 340. The remaining 15 credits are from a student-designed, adviser-approved grouping of courses excluding Advrt and Jl MC that will meet the student’s professional or academic interests. A second major or minor outside of Advrt or Jl MC may substitute for the student-designed, adviser-approved part of the DAC.
The Journalism and Mass Communication Major
The major in journalism and mass communication prepares students for careers that involve all aspects of news and information. The emphasis is on generating ideas, organizing, writing, editing and presenting information for various audiences. Graduates most likely will work in magazines, newspapers, electronic media, public relations and public information as well as related disciplines that expect articulate and informed writing and presentation. Students select one of five emphases: electronic media studies, print media (magazine and newspaper), public relations/public information, science communication, or visual communication. A sixth option is also available to pursue a general program of study.
To be a Jl MC major, a student must successfully complete Jl MC 101, 110, and 201. To receive a bachelor of arts or a bachelor of science degree in journalism and mass communication a student must earn at least 120.5 credits. A minimum of 80 credits must come from courses other than Advrt or Jl MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300- level or above. The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC.
Pre-Major Core Requirements (6 credits)
Requirements determined by emphasis (minimum of 12 credits) Emphasis-based courses must be selected from courses numbered from Jl MC 220 to Jl MC 355.
Minimum of 6 credits must be selected at the 400-level, at least one of which must be Jl MC 401, 406, 453, 461, 462, 464, 474, 476, or 477. The remaining 3 credits to be determined by emphasis area.
Additional credits can be selected from any Jl MC courses 220 and above.
Minimum 33 Maximum 40
Jl MC majors need a broad-based academic background that the School seeks to ensure by requiring a Designated Area of Concentration (DAC) made up of 21 credits. All courses for the DAC must be taken outside of Advrt and Jl MC. At least 12 credits must be from the 300 level or above. This is a student-designed, adviser-approved grouping of related courses that will meet the student’s professional or academic interests.
A second major or two minors may substitute for the DAC.
Jl MC majors may not minor in Advrt and Advrt majors may not minor in Jl MC.
Advertising. To become an advertising minor, the student must have achieved a score of 26 or higher on the ACT English examination, 590 or higher on the SAT verbal exam or have passed the School’s English usage exam and have earned a grade of at least a C+ in Jl MC 201.
Advertising minors are required to complete at least 15 credits in Advrt and Jl MC courses. This includes 9 credits in the core (Jl MC 201 with a C+ or better, Advrt 230 and Advrt 301), 3 credits at the 300-400 level in Advrt or related Jl MC courses and 3 credits of any Advrt or Jl MC elective.
Journalism and Mass Communication.
Jl MC minors are designed within each of the School’s emphasis areas. See the School’s literature or an adviser in Jl MC for more information.
To become a Jl MC minor, the student must have achieved a score of 26 or higher on the ACT English examination, 590 or higher on the SAT verbal exam or have passed the School’s English usage test and have earned a grade of at least a C+ in Jl MC 201 and in either Jl MC 202 or Jl MC 206.
Jl MC minors are required to complete at least 15 credits in Jl MC or Advrt courses. This includes 6 credits in the core (201 and either 202 or 206), 3 credits from courses numbered 220 to 355, and 3 credits from among 400-level courses and 3 credits of Jl MC (or Advrt) elective.
The Greenlee School of Journalism and Communication offers work for a master of science degree in journalism and mass communication. Two tracks are available: one for students who desire specialized study in communication theory and research; the second for students who wish to develop or strengthen professional skills.
Majors plan programs of study in one of two concentrations:
I. Communication as a Social Science -- The School offers advanced academic preparation in communication theory and research leading to the master of science degree. Graduate work prepares students to use and contribute to research and scholarship in the field of communication. The degree requires a thesis based on original research, which must be defended successfully before a committee at the end of the program.
Areas of research emphasis include: science and risk communication, political communication, visual communication, media effects, advertising, public relations,interpersonal communication, intercultural communication, international communication, and organizational communication.
II. Communication as a Profession --The School offers advanced professional training in journalism and mass communication leading to the master of science degree. Graduate work prepares students for professional careers in a variety of mass communication fields. Students with limited training or experience in journalism and mass communication may include skills courses in their programs. The degree requires either a creative component or thesis.
Areas of professional emphasis include: journalistic writing and reporting for the traditional and new media, visual communication and strategic communication.
All students in the two degree emphases must complete four core courses: Introduction to Graduate Study in Journalism and Mass Communication (Jl MC 592), Theories of Mass Communication (Jl MC 501), Communication Research Methods (Jl MC 502) and Seminars in Mass Communication (Jl MC 598). Each student selects elective courses based on his/her area of emphasis and career goal, in consultation with the student’s major professor and Program of Study Committee
The Greenlee School graduate program offers minor work for students majoring in other departments. The M.S. minor requires Jl MC 501 (Communication Theory), Jl MC 510 (Communication Strategies), and two other courses in Journalisms and Communication for a total of 12 credits taken within the Greenlee School.
Courses open for nonmajor graduate credit: Jl MC 460, 461, 464, and 477.
Courses primarily for undergraduate students
Jl MC 101. Mass Media and Society. (3-0) Cr. 3. F.S. Communication models and their application to the mass media; the mass communication process; organization, characteristics and responsibilities of the mass media; media-related professional operations.
Jl MC 110. Orientation to Journalism and Communication. (1-0) Cr. R. F.S. Orientation to career opportunities, emphasis areas, and requirements in the Greenlee School.
Jl MC 201. Reporting and Writing for the Mass Media. (1-4) Cr. 3. F.S. Prereq: Engl 105 (or testout) and either a score of 26 or higher on the ACT-English exam, 590 or higher on the SAT verbal exam or a passing score on the School's English usage exam. Generating story ideas, exercising news judgment and gathering information via interviews, observation and documentary sources to produce news and informational material for the mass media. Emphasis on analyzing and organizing information, as well as accuracy and principles of good writing.
Jl MC 202. Intermediate Reporting and Writing for the Mass Media. (1-4) Cr. 3. F.S. Prereq: 201 with a grade of C+ or better. Covering standard news assignments and beats for student print publication. Enhancing and refining skills in developing sources and generating story ideas; information-gathering techniques, reporting and writing. Includes segments on local government and judiciary. Primarily designed for students interested in writing for newspapers, magazines, public relations, and online media.
Jl MC 205. Publicity Methods. (3-0) Cr. 3. Prereq: Engl 105. Communication and publicity fundamentals and the use of media for publicity purposes. Preparing releases for print and broadcast; basics of publication layout. Publicity campaigns. Not available to Jl MC and Advrt majors.
Jl MC 206. Reporting and Writing for the Electronic Media. (2-3) Cr. 3. F.S. Prereq: 201 with a grade of C+ or better. Researching, organizing, and writing for radio, television and web media. Basic principles of news, information, and entertainment programming. An emphasis on development, content, and structure.
Jl MC 220. Principles of Public Relations. (3-0) Cr. 3. F.S. Prereq: Sophomore classification. Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; attitudes, public opinion and persuasion; overview of theory.
Jl MC 301. Strategic Planning for Advertising and Public Relations. (Same as Advrt 301.) (3-0) Cr. 3. F.S. Prereq: Advrt 230 or Jl MC 220; majors and minors must also have credit or concurrent enrollment in Jl MC 201. Prospect analysis, market segmentation, positioning, strategic planning, public opinion formation, communication strategy formation and development of critical thinking skills.
Jl MC 306. Electronic Media Production. (2-3) Cr. 3. F.S. Prereq: C+ or better in Jl MC 201. Introduction to studio production using professional equipment. Course focus on visual concepts, maintenance and practical operation of studio equipment.
Jl MC 308. Video Field Production Techniques. (2-3) Cr. 3. Prereq: 202 or 206, 306. Field techniques in single-camera video production used to shoot and edit visual stories. Introduction to electronic news gathering.
Jl MC 310. Fundamentals of Photojournalism. (1-3) Cr. 3. Prereq: 201. Basic photojournalism and photo techniques. Includes camera operation, lighting and composition, lens and depth of focus, and photo reproduction techniques for print, broadcast, or computer-mediated applications. Basic use of digital imaging and editing software. Equipment purchase may be required.
Jl MC 315. Multimedia Production. (2-2) Cr. 3. Prereq: 342L or 343L or equivalent computer design proficiency. Concepts and principles for evaluating, constructing, and designing information for the Web and other computer-mediated communication systems. Explores the use of computer-generated animation and graphics, audio and video. Issues of ethics and ownership of work pertinent to the new media are discussed.
Jl MC 321. Public Relations/Corporate Communications Techniques. (2-3) Cr. 3. Prereq: 201, 220 or Advrt 230, and Advrt 301; 342 and 342L or computer design proficiency recommended. Development and creation of public and corporate relations materials. Strategies and techniques for the creation of news releases for print, broadcast and online media, annual reports, brochures and other materials.
Jl MC 341. Contemporary Magazine Publishing. (Dual-listed with 541.) (3-0) Cr. 3. Prereq: Junior classification. Analysis of magazine industry and specific audiences served by print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Individual study of magazines.
Jl MC 342. Visual Principles for Mass Communicators. (3-0) Cr. 3. Prereq: Sophomore classification. Understanding of the visual message. Visual perception, design syntax, design elements and how they fit in the visual communication of mass media.
Jl MC 342L. Laboratory in Basic Visual Principles. (2-2) Cr. 3. Prereq: Credit or enrollment in 342. Introduction to desktop publishing, beginning techniques of layout in a step-by-step process; application of visual principles to simple print projects.
Jl MC 343L. Laboratory in Intermediate Visual Principles. (2-2) Cr. 3. Prereq: 342L or equivalent computer design proficiency. Application of more advanced features of desktop publishing and other document-enhancing software. Production of newsletters, multi-page brochures and other documents.
Jl MC 344. Depth Reporting and Writing. (2-2) Cr. 3. F. Prereq: 202 or 206. Developing and writing comprehensive news features and magazine articles.
Jl MC 346. Public Affairs Reporting. (2-2) Cr. 3. S. Prereq: 202 or 206. Reporting on government, business, and other institutions; identification of and access to public records; investigative reporting techniques; developing major stories on government and non-profit organizations, and issues for print and broadcast media.
Jl MC 347. Science Communication. (Dual-listed with 547.) (2-2) Cr. 3. S. Prereq: 202 or 206 for Jl MC majors; Advrt 301 for Advrt majors. Reporting and writing about science and technology subjects for general audiences. Outlets for stories include print, broadcast, and online media. Story topics include reporting about basic and applied sciences as well as ethical and policy issues related to science and technology. Topics from A to Z, anthropology to zoology.
Jl MC 349. Print Media Editing. (1-5) Cr. 3. Prereq: 202 or 206. Grammar, punctuation, usage, syntax and logic. Editing newspaper, magazine and online copy. Headline, title writing and visual presentation. Use of computer editing programs.
Jl MC 353. Information Presentation and Performance. (2-2) Cr. 3. Prereq: 306. Presentation style and exploration of techniques for live news-gathering interviewing, narration, anchoring and in-studio hosting and investigating reporting.
Jl MC 354. Advanced Studio Production. (2-3) Cr. 3. Prereq: 206; 306. Application of advanced television techniques; producing, directing and managing of live and taped information programs.
Jl MC 355. Intermediate News Writing and Reporting for Electronic Media. (2-3) Cr. 3. Prereq: 206, 306. Electronic news gathering techniques explored. Extensive practice with producing, creating multi-source stories, interviewing and editing on deadline. Practical application included.
Jl MC 390. Workshop. Cr. 1 each time taken, maximum of 3. Offered as elective credit only. Check School for course availability. Offered on a satisfactory-fail grading basis only.
Jl MC 401. Mass Communication Theory. (3-0) Cr. 3. Prereq: Junior classification. Theory and research in mass communication processes and effects; the scientific process; methods of measuring, evaluating and reporting mass communication research.
Jl MC 406. Media Management. (Dual-listed with 506.) (3-0) Cr. 3. Prereq: Junior classification. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies.
Jl MC 424. Public Relations Campaigns. (Dual-listed with 524.) (3-0) Cr. 3. Prereq: 220, 301, and 321. Junior classfication. Development of public relations and corporate communications campaigns for business and social institutions. Projects involve research, planning, strategy/tactic development and evaluation.
Jl MC 449. Advanced Print Media Editing. (2-2) Cr. 3. S. Prereq: 342, 342L, 349. Junior classification. Editorial management and decision-making. Design and development of traditional and new media. Editing of complex manuscripts, with continued emphasis on grammar, punctuation, usage, syntax and logic. Use of computer publishing programs.
Jl MC 453. Electronic Media Technology and Public Policy. (3-0) Cr. 3. Prereq: Junior classification. Issues and policies affecting historical, contemporary and future developments of electronic media and their technologies.
Jl MC 454. Critical Analysis and History of the Moving Image. (3-0) Cr. 3. Prereq: Junior classification. Evolution of motion picture and television content and other visual technologies. Theories and techniques for evaluating and critiquing film and video.
Jl MC 455. Advanced Broadcast News. (2-2) Cr. 3. Prereq: 206, 306, 355, junior standing. Researching, writing, and producing regular newscasts and investigative stories targeting Ames/ISU community Practical application included.
Jl MC 460. Law of Mass Communication. (3-0) Cr. 3. F.S. Prereq: 201. Junior classification. First Amendment law, libel, privacy, obscenity, contempt, copyright, trademark, the Federal Communications Act; laws affecting advertising, legal publication, and other business activities of the media, including the Internet. Nonmajor graduate credit.
Jl MC 461. History of American Journalism. (3-0) Cr. 3.Prereq: Junior classification. Role of the mass media, including advertising and public relations, in shaping the social, economic and political history of America; impact of change in these areas on the development, traditions, and philosophies of the media. Nonmajor graduate credit.
Jl MC 462. Media Ethics, Freedom, Responsibility. (3-0) Cr. 3. Prereq: Junior classification. Media ethics and performance; functions of the media in relation to the executive, judicial and legislative branches of government; agencies of media criticism; right to know versus right to privacy.
Jl MC 464. Journalism and Literature. (3-0) Cr. 3. Prereq: Junior classification. A study of journalism's impact on literary writing and literature's impact on journalism, as seen through the works of such American author/journalists as Ernest Hemingway, Walt Whitman, Theodore Dreiser, Truman Capote, Joan Didion. Nonmajor graduate credit.
Jl MC 474. Communication Technology and Social Change. (Same as T SC 474.) (3-0) Cr. 3. Prereq: Junior classification. Examination of historical and current communication technologies, including how they shape and are shaped by the cultural and social practices into which they are introduced.
Jl MC 476. World Communication Systems. (Dual-listed with 576.) (3-0) Cr. 3. Prereq: Junior classification. World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media, and computer-mediated systems.
Jl MC 477. Ethnicity, Gender, Class and the Media. (3-0) Cr. 3. Prereq: Junior classification. Portrayals of ethnic groups, genders, and classes in the media in news, information, and entertainment; the effects of mass media on social issues and population groups. Nonmajor graduate credit.
Jl MC 490. Independent Study in Communication. Cr. arr. Prereq: Junior classification and contract with supervising professor to register. No more than 6 credits of 490 may be used toward a degree in journalism and mass communication or advertising. Independent studies are research-based. Students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component. See Greenlee School Advising Center for more information.
Jl MC 497. Special Topics in Communication. (Same as Advrt 497.) Cr. 1 to 3. Seminars or one-time classes on topics of relevance to students interested in communication.
Jl MC 499. Professional Media Internship. Cr. 3. Prereq: Jl MC majors must have completed Jl MC 202 or 206. Advertising majors must have completed Jl MC 201 and Advrt 301. Students must also have junior classification and faculty adviser's formal approval of written proposal. Required of all Jl MC and Advrt majors. A 400-hour internship in the student's journalism and mass communication or advertising specialization. Satisfactory-fail grade, based on employer evaluation and student report. Available only to Jl MC and Advrt majors.
Courses primarily for graduate students, open to qualified undergraduate students
Jl MC 501. Theories of Mass Communication. (3-0) Cr. 3. F. Prereq: 6 credits in social science or admission to the graduate program. Examination of major areas of research activity and theoretical development related to organization, functions, and effects of mass communication.
Jl MC 502. Communication Research Methods. (3-3) Cr. 4. S. Prereq: 501. Use of quantitative and qualitative research methods, including participant observation, historical, survey, content analysis and experimental research.
Jl MC 506. Media Management. (Dual-listed with 406.) (3-0) Cr. 3. S. Prereq: 6 credits in social science (economics highly recommended) or admission to the graduate program. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies.
Jl MC 510. Strategies of Communication. (3-0) Cr. 3. S. Prereq: 501 or equivalent social science theory. The process of developing professional communication and persuasion strategies, with emphasis on problem definition, behavioral objectives, situation analysis, strategy formulation, and justification through application of communication theories and research results.
Jl MC 520. Public Relations Theory and Methods. (3-0) Cr. 3. Prereq: 501. Theories and research methods applied to the study and practice of public relations.
Jl MC 521. Theories of Visual Communication. (2-2) Cr. 3. Prereq: 6 credits in social science. Introduction to the study of picture-based media (film, television, photography, advertising, etc.). Exploration of theoretical concepts of vision and perception, visual literacy, visual language, visual persuasion/manipulations, and the cultural implications of visual images.
Jl MC 524. Public Relations Campaigns. (Dual-listed with 424.) (3-0) Cr. 3. Prereq: 6 credits in social science or admission to the graduate program. Development of public relations and corporate communications campaigns for business and social institutions. Projects involve research, planning, strategy/tactic development, and evaluation.
Jl MC 541. Contemporary Magazine Publishing. (Dual-listed with 341.) (3-0) Cr. 3. Analysis of magazine industry and specific audiences served by print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Focus on the research literature.
Jl MC 547. Science Communication. (Dual-listed with 347.) (2-2) Cr. 3. S. Prereq: 6 credits of social science or admission to the graduate program. 202 or 206 for Jl MC majors; Advrt 301 for Advrt majors. Reporting and writing about science and technology subjects for general audiences. Outlets for stories include print, broadcast, and online media. Story topics include reporting about basic and applied sciences as well as ethical and policy issues related to science and technology. Topics from A to Z, anthropology to zoology.
Jl MC 561. Media and Society: Interrelationships. (3-0) Cr. 3. F. Prereq: 6 credits in social science. Media functions in a democratic society; conflicts between the media and social institutions; ethical and social controls on the media.
Jl MC 574. Communication Technologies and Social Change. (Same as T SC 574.) (3-0) Cr. 3. Prereq: 6 credits in social science. Personal, organizational, and social implications of the use of communication technologies. Includes theories and empirical research across the continuum of perspectives, from techno-utopianism through an anti-technology stance.
Jl MC 576. World Communication Systems Development. (Dual-listed with 476.) (3-0) Cr. 3. World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media and computer-mediated systems.
Jl MC 590. Special Topics. Cr. arr. Prereq: Permission of instructor.
Jl MC 591. Professional Internship. (0-6) Cr. 2. F.S.SS. Prereq: Permission of instructor. Supervised internship experience. Offered on a satisfactory-fail grading basis only.
Jl MC 592. Introduction to Graduate Study in Journalism and Mass Communication. (1-0) Cr. R. F. Prereq: Graduate classification. Overview of advanced study in journalism and mass communication, with special emphasis on requirements for obtaining the master of science degree.
Jl MC 598. Seminars in Mass Communication. Cr. 1 to 3 each.
Courses for Graduate students
Jl MC 599. Creative Component. Cr. var. Prereq: Approved creative component proposal.
Jl MC 699. Thesis Research. Cr. var. Prereq: Approved thesis proposal.
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