Journalism and Communication, The Greenlee School of

www.greenlee.org (or) www.jlmc.iastate.edu

Michael J. Bugeja, Director

Professors: Abbott, Beell, Bugeja, Peterson, Smith

Professors (Emeritus): Boyd, Disney, Emmerson, Friederich, Gillette, Kunerth, Schwartz, Shelley, Wechsler

Associate Professors: Geske, Mack, Prior-Miller, Rodriguez Associate Professors (Emeritus): Coon, Fowler, Haws

Assistant Professors: Blevins, Bulla, Dimitrova, Harms, Lee, Newell

The Greenlee School of Journalism and Communication offers work for the bachelor of arts in advertising, and the bachelor of arts or science degree in journalism and mass communication. The unit, founded in 1905, has been continuously accredited every six years since 1948 by the Accrediting Council on Education in Journalism and Mass Communications and was last reaccredited in 2004. Accreditation is based on the principle that students need a broad-based, liberal arts education, as well as a solid core of courses within the discipline.

Undergraduate Study

The School encourages students to develop an emphasis to ensure the depth necessary to succeed in the world of professional communication. Supporting work is designed to provide expertise and depth in related content areas.

Graduates of the School will be able to generate ideas, gather and interpret data and disseminate information. The School also prepares students throughout the university to be informed media participants and consumers, and communicators.

Developing skills in 10 key areas, students who complete degrees in advertising or journalism and mass communication will:

• First admendment and ethics: Understand and apply First Amendment principles and the law appropriate to professional practice; work ethically in pursuit of truth, accuracy, fairness and diversity;
• History/role of professionals and institutions: Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
• Theory: Understand concepts and apply theories in the use and presentation of images and information;
• Research and evaluation: Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
• Diversity: Demonstrate an understanding of the diversity of groups in a global society in relationship to communications;
• Work ethically: Work ethically in pursuit of trutch, accuracy, fairness and diversity;
• Critical evaluation: Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
• Writing: Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
• Statistics: Apply basic numerical and statistical concepts;
• Visual skills: Conceptualize, prepare or select appropriate methods to convey information in visual form, as a complement to or supplement to text.

To become an advertising or journalism and mass communication major and to graduate, the student must have either achieved a score of 26 or higher on the ACT English exam, 590 or higher on the SAT verbal exam, or passed the School's English usage exam. Until these requirements are successfully completed, advertising and journalism and mass communication students are designated as pre-majors. For additional requirements, see the major.

English Proficiency Requirement

To meet the University's English Proficiency requirement, all majors in the School must earn a grade of C or better in English 104 and 105 (or 105H). These additional requirements apply: Advrt majors must earn a C+ or better in Jl MC 201. Jl MC majors must earn a C+ or better in Jl MC 201 and 202 or 206.

The Advertising Major

The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in Advrt will find their career opportunities enhanced in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies, and other media environments.

To become an advertising major, a student must successfully complete Jl MC 101, 110, and 201 and Advrt 230. Until these courses are successfully completed, advertising students are designated as pre-majors.

To receive a bachelor of arts degree in advertising a student must earn at least 120.5 credits. A minimum of 80 credits must come from courses other than Advrt or Jl MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level or above. The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC.

Pre-Major Core Requirements (9 credits)
3	Mass Media and Society, Jl MC 101
R	Orientation to Journalism and Communication, Jl MC 110
3	Reporting and Writing for the Mass Media, Jl MC 201
3	Principles of Advertising, Advrt 230
Major Requirements (15 credits)
3	Strategic Planning for Advertising and Public Relations, Advrt 301
3	Law of Mass Communication, Jl MC 460
3	Select from Jl MC 401, 406, 453, 454, 461, 462, 464, 474, 476, 477 3 Professional Media Internship, Jl MC 499
3	Select 3 credits from: 3 Advertising Campaigns, Advrt 434 3 Advanced Advertising Campaigns, Advrt 435 3 Advanced Portfolio Practicum, Advrt 436
Major Electives/Options (9-12 credits) Choose a minimum of 9 credits from the following:
3	Electronic Media Production, Jl MC 306
3	Fundamentals of Photojournalism, Jl MC 310
3	Multimedia Production, Jl MC 315
3	Public Relations Techniques, Jl MC 321
3	Advertising Creativity, Advrt 334
3	Advertising Media Planning, Advrt 335
3	Advertising Media Sales and Management, Advrt 336
3	Visual Principles for Mass Communication, Jl MC 342
3	Lab in Basic Visual Principles, Jl MC 342L
3	Lab in Intermediate Visual Principles, Jl MC 343L
3	Science Communication, Jl MC 347
	Minimum 33 - Maximum 40

Advrt majors need a broad-based academic background that the School seeks to ensure by requiring a designated area of concentration (DAC) made up of 25 credits with at least 15 credits from the 300 level or above. Of the 25 credits, 10 credits include: Principles of Statistics, Stat 101 or equivalent; Fundamentals of Public Speaking, Sp Cm 212; Introduction to Marketing, Mkt 340. The remaining 15 credits are from a student-designed, adviser-approved grouping of courses excluding Advrt and Jl MC that will meet the student's professional or academic interests. A second major or minor outside of Advrt or Jl MC may substitute for the student-designed, adviser-approved part of the DAC.

The Journalism and Mass Communication Major

The major in journalism and mass communication prepares students for careers that involve all aspects of news and information. The emphasis is on generating ideas, organizing, writing, editing and presenting information for various audiences. Graduates most likely will work in magazines, newspapers, electronic media, public relations and public information as well as related disciplines that expect articulate and informed writing and presentation. Students select one of five emphases: electronic media studies, print media (magazine and newspaper), public relations/public information, science communication, or visual communication. A sixth option is also available to pursue a general program of study.

To be a Jl MC major, a student must successfully complete Jl MC 101, 110, and 201. To receive a bachelor of arts or a bachelor of science degree in journalism and mass communication a student must earn at least 120.5 credits. A minimum of 80 credits must come from courses other than Advrt or Jl MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300- level or above. The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC.

Pre-Major Core Requirements (6 credits)
3	Mass Media and Society-Jl MC 101
R	Orientation to Journalism and Communication-Jl MC 110
3	Reporting and Writing for the Mass Media-Jl MC 201
Requirements of all Jl MC majors (9 credits)
3	Intermediate Reporting and Writing for the Mass Media-Jl MC 202 or Reporting and Writing for the Electronic Media-Jl MC 206
3	Law of Mass Communication-Jl MC 460
3	Professional Media Internship-Jl MC 499

Requirements determined by emphasis (minimum of 12 credits). Emphasis-based courses must be selected from courses numbered from Jl MC 220 to Jl MC 355.

Minimum of 6 credits must be selected at the 400-level, at least one of which must be Jl MC 401, 406, 453, 461, 462, 464, 474, 476, or 477. The remaining 3 credits to be determined by emphasis area.

Additional credits can be selected from any Jl MC courses 220 and above.

Minimum 33 Maximum 40

• Enhancement Requirement
• Principles of Statistics, Stat 101 or equivalent

Jl MC majors need a broad-based academic background that the School seeks to ensure by requiring a Designated Area of Concentration (DAC) made up of 21 credits. All courses for the DAC must be taken outside of Advrt and Jl MC. At least 12 credits must be from the 300 level or above. This is a student-designed, adviser-approved grouping of related courses that will meet the student's professional or academic interests. A second major or two minors may substitute for the DAC.

Minors

Jl MC majors may not minor in Advrt and Advrt majors may not minor in Jl MC.

Advertising. To become an advertising minor, the student must have achieved a score of 26 or higher on the ACT English examination, 590 or higher on the SAT verbal exam or have passed the School's English usage exam and have earned a grade of at least a C+ in Jl MC 201.

Advertising minors are required to complete at least 15 credits in Advrt and Jl MC courses. This includes 9 credits in the core (Jl MC 201 with a C+ or better, Advrt 230 and Advrt 301), 3 credits at the 300-400 level in Advrt or related Jl MC courses and 3 credits of any Advrt or Jl MC elective.

Journalism and Mass Communication. Jl MC minors are designed within each of the School's emphasis areas. See the School's literature or an adviser in Jl MC for more information.

To become a Jl MC minor, the student must have achieved a score of 26 or higher on the ACT English examination, 590 or higher on the SAT verbal exam or have passed the School's English usage test and have earned a grade of at least a C+ in Jl MC 201 and in either Jl MC 202 or Jl MC 206.

Jl MC minors are required to complete at least 15 credits in Jl MC or Advrt courses. This includes 6 credits in the core (201 and either 202 or 206), 3 credits from courses numbered 220 to 355, and 3 credits from among 400-level courses and 3 credits of Jl MC (or Advrt) elective.

Graduate Study The Greenlee School of Journalism and Communication offers work for a master of science degree in journalism and mass communication. Two tracks are available: one for students who desire specialized study in communication theory and research; the second for students who wish to develop or strengthen professional skills. Majors plan programs of study in one of two concentrations:

I. Communication as a Social Science -- The School offers advanced academic preparation in communication theory and research leading to the master of science degree. Graduate work prepares students to use and contribute to research and scholarship in the field of communication. The degree requires a thesis based on original research, which must be defended successfully before a committee at the end of the program.

Areas of research emphasis include: science and risk communication, political communication, visual communication, media effects, advertising, public relations,interpersonal communication, intercultural communication, international communication, and organizational communication.

II. Communication as a Profession --The School offers advanced professional training in journalism and mass communication leading to the master of science degree. Graduate work prepares students for professional careers in a variety of mass communication fields. Students with limited training or experience in journalism and mass communication may include skills courses in their programs. The degree requires either a creative component or thesis.

Areas of professional emphasis include: journalistic writing and reporting for the traditional and new media, visual communication and strategic communication.

All students in the two degree emphases must complete four core courses: Introduction to Graduate Study in Journalism and Mass Communication (Jl MC 592), Theories of Mass Communication (Jl MC 501), Communication Research Methods (Jl MC 502) and Seminars in Mass Communication (Jl MC 598). Each student selects elective courses based on his/her area of emphasis and career goal, in consultation with the student's major professor and Program of Study Committee.

The Greenlee School graduate program offers minor work for students majoring in other departments. The M.S. minor requires Jl MC 501 (Communication Theory), Jl MC 510 (Communication Strategies), and two other courses in Journalisms and Communication for a total of 12 credits taken within the Greenlee School. Courses open for nonmajor graduate credit: Jl MC 460, 461, 464, and 477.