200 | 300 | 400 | Graduate Courses

The Greenlee School of Journalism and Communication
www.greenlee.org (or) www.jlmc.iastate.edu
John B. Eighmey, Chair of the School
Professors: Abbott, Beell, Eighmey, Emmerson, Peterson, Smith
Professors (Emeritus): Boyd, Disney, Friederich, Gillette, Kunerth, Schwartz, Shelley, Wechsler
Associate Professors: Coon, Fowler, Geske, Haws, Mack, Prior-Miller, Redmond, Rodriguez
Assistant Professors: Chadwick, Christen, Patton
Assistant Professors (Adjunct): Vrchota
Lecturer: Witherspoon

The Greenlee School of Journalism and Communication offers work for the bachelor of arts in advertising, the bachelor of arts in communication studies and the bachelor of arts or science degree in journalism and mass communication.

The unit, founded in 1905, has been continuously accredited every six years since 1948 by the Accrediting Council on Education in Journalism and Mass Communications and was reaccredited in 1998. Accreditation, which applies only to the majors in advertising and journalism and mass communication, is based on the principle that students need a broad-based, liberal arts education, as well as a solid core of courses within the discipline. In 1995 the communication studies program joined the Greenlee School. Communication Studies is committed to providing students with a liberal arts education that emphasizes scholarly inquiry into the contemporary study of human communication.

Undergraduate Study
The School encourages students to develop an emphasis to ensure the depth necessary to succeed in the world of professional communication. Supporting work is designed to provide expertise and depth in related content areas. Graduates of the School will be able to generate ideas, gather and interpret data and disseminate information. The School also prepares students throughout the university to be informed media participants and consumers, and communicators.

There are no pre-major classification requirements for communication studies. To become an advertising or journalism and mass communication major and to graduate, the student must have either achieved a score of 26 or higher on the ACT English exam, 590 or higher on the SAT verbal exam, or passed the School's English usage test. Until these requirements are successfully completed, advertising and journalism and mass communication students are designated as pre-majors. For additional requirements, see the major.

English Proficiency Requirement
To meet the University's English Proficiency requirement, all majors in the School must earn a grade of C or better in English 104 and 105 (or 105H). These additional requirements apply:
Advrt majors must earn a C+ or better in Jl MC 201.

ComSt majors must earn a C or better in one additional course from this list: Engl 302, 309, 314, 415.

Jl MC majors must earn a C+ or better in Jl MC 201 and 202 or 206.

The Advertising Major
The advertising major prepares students for graduate education and careers in business and industry. Students majoring in Advrt will find their career opportunities enhanced in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within corporations, businesses, and advertising agencies.
To become an advertising major, a student must successfully complete Jl MC 101, 110, and 201 and Advrt 230. Until these courses are successfully completed, advertising students are designated as pre-majors. To receive a bachelor of arts degree in advertising a student must earn at least 124.5 credits. Of these: at least 45 credits must be at the 300 and 400 course levels; at least 65 credits must come from the liberal arts and sciences exclusive of advertising and journalism and mass communication.

The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC.

The Core for the Advertising Major Foundation Requirements
Pre-Major Requirements (9 credits)
3 Mass Media and Society, Jl MC 101
R Orientation to Journalism and Communication, Jl MC 110
3 Reporting and Writing for the Mass Media, Jl MC 201
3 Principles of Advertising, Advrt 230

Major Requirements (15 credits)
3 Strategic Planning for Advertising and Public Relations, Advrt 301
3 Law of Mass Communication, Jl MC 460
3 Select from Jl MC 401, 406, 453, 454, 461, 462, 464, 474, 476, 477
3 Professional Media Internship, Jl MC 499

Select 3 credits from:
3 Advertising Campaigns, Advrt 434
3 Advanced Advertising Campaigns, Advrt 435
3 Advanced Portfolio Practicum, Advrt 436

Major Electives/Options (9-12 credits)
Choose a minimum of 9 credits from the following:
3 Electronic Media Production, Jl MC 306
3 Fundamentals of Photojournalism, Jl MC 310
3 Multimedia Production, Jl MC 315
3 Public Relations Techniques, Jl MC 321
3 Advertising Creativity, Advrt 334
3 Media Buying, Advrt 335
3 Media Sales, Advrt 336
3 Visual Principles for Mass Communication, Jl MC 342 & 342L
3 Lab in Basic Visual Principles, Jl MC 342L
3 Lab in Intermediate Visual Principles, Jl MC 343L
3 Science Communication, Jl MC 347

Minimum 33 Maximum 40

Advrt majors need a broad-based academic background that the School seeks to ensure by requiring a designated area of concentration (DAC) made up of 25 credits with at least 15 credits from the 300 level or above. Of the 25 credits, 10 credits are in prescribed courses and 15 credits are from a student-designed, adviser-approved grouping of courses excluding Advrt and Jl MC that will meet the student's professional or academic interests. A second major or minor outside of Advrt or Jl MC may substitute for the student-designed, adviser-approved part of the DAC.

The Communication Studies Major
The communication studies major prepares students for careers in business and industry and graduate education. Students majoring in ComSt will find their career opportunities enhanced in professions requiring applied communication expertise, e.g., human resource management, personnel, training and development, sales, management, organizational development, business communication, and international and intercultural relations.
ComSt majors need to master a focused course of inquiry into the contemporary study of human communication. The ComSt major provides this focus through emphasis in applied communication theory and research in interpersonal, small group, organizational, and intercultural communication.

ComSt majors must earn at least 124.5 credits, with 45 credits at the 300-400 levels, and a minimum of 36 credits in ComSt.

The Core for the Communication Studies Major Foundation Requirements (12 credits)
3 Introduction to Communication Studies, ComSt 101
3 Introduction to Interpersonal
Communication, ComSt 102
3 Introduction to Communication Research Methods, ComSt 203

Select one of these courses:
3 Professional Communication, ComSt 214
3 Conflict Management, ComSt 218

Upper Division Requirements
(18 credits)
3 Human Communication Theory, ComSt 301
3 Intercultural Communication, ComSt 310
3 Interpersonal Communication: Theory and Research, ComSt 311
3 Organizational Communication, ComSt 314
3 Small Group Communication, ComSt 317
3 Nonverbal Communication, ComSt 325

Select any two of these seminars:
3 Communication Theory or Research, ComSt 404A
3 Interpersonal Communication, ComSt 404B
3 Small Group Communication, ComSt 404C
3 Organizational Communication, ComSt 404D
3 Intercultural Communication, ComSt 404E
3 Nonverbal Communication, ComSt 404F
3 Training and Development, ComSt 404G
36 Total

Enhancement Requirement (4 credits)
4 Principles of Statistics, Stat 101

The Journalism and Mass Communication Major
The major in journalism and mass communication prepares students for careers that involve all aspects of news and information. The emphasis is on generating ideas, organizing, writing, editing and presenting information for various audiences. Graduates most likely will work in magazines, newspapers, electronic media, public relations and public information as well as related disciplines that expect articulate and informed writing and presentation. Students select one of five emphases: electronic media studies, print media (magazine and newspaper), public relations/public information, science communication, or visual communication. A sixth option is also available that allows the student to pursue a general program of study.

To be a Jl MC major, a student must successfully complete Jl MC 101, 110, and 201. To receive a bachelor of arts or a bachelor of science degree in journalism and mass communication a student must earn at least 124.5 credits. Of these: at least 45 credits must be at the 300 and 400 course level; at least 65 credits must come from the liberal arts and sciences excluding Advrt and Jl MC. The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in Advrt and Jl MC.

The Core for the Journalism and Mass Communication Major
Foundation Requirements
Pre-Major Requirements (6 credits)
3 Mass Media and Society-Jl MC 101
R Orientation to Journalism and Mass Communication-Jl MC 110
3 Reporting and Writing for the Mass Media-Jl MC 201

Requirements of all Jl MC majors (9 credits)
3 Intermediate Reporting and Writing for the Mass Media-Jl MC 202 or Reporting and Writing for the Electronic Media-
Jl MC 206
3 Law of Mass Communication-Jl MC 460
3 Professional Media Internship-Jl MC 499

Requirements determined by emphasis (minimum of 12 credits) Emphasis-based courses must be selected from courses numbered from Jl MC 220 to Jl MC 355.

Minimum of 6 credits must be selected at the 400-level, at least one of which must be Jl MC 401, 406, 453, 461, 462, 464, 474, 476, or 477. The remaining 3 credits to be determined by emphasis area.

Additional credits can be selected from any Jl MC courses 220 and above.
Minimum 33 Maximum 40

Enhancement Requirement (4 credits)
4 Principles of Statistics, Stat 101 or equivalent

Jl MC majors need a broad-based academic background that the School seeks to ensure by requiring a Designated Area of Concentration (DAC) made up of 24 credits. All courses for the DAC must be taken outside of Advrt and Jl MC. At least 15 credits must be from the 300 level or above. This is a student-designed, adviser-approved grouping of related courses that will meet the student's professional or academic interests. A second major or two minors may substitute for the DAC.

Minors
Advertising. To become an advertising minor, the student must have achieved a score of 26 or higher on the ACT English examination, 590 or higher on the SAT verbal exam or have passed the School's English usage test and have earned a grade of at least a C+ in Jl MC 201.
Jl MC majors may not minor in Advrt. Advertising minors are required to complete at least 18 credits in Advrt and Jl MC courses. This includes 9 credits in the core (Jl MC 201with a C+ or better, Advrt 230 and Advrt 301), and either Advrt 434 or 435 or 436 (3 credits), 3 credits at the 300-400 level in Advrt or related Jl MC courses and 3 credits of Advrt or Jl MC electives.
Communication Studies. The requirements for a minor in ComSt may be fulfilled by credit in ComSt 101 plus at least 15 additional hours of communication studies, of which 9 credits are in courses numbered 300 or above. Students must earn a grade of C or better in all courses taken for the minor. No credits in 490, 499, or 590 may apply toward the minor.

Journalism and Mass Communication.
Jl MC minors are designed within each of the School's emphasis areas. See the School's literature or an adviser in Jl MC for more information. Advrt majors may not minor in Jl MC.
To become a Jl MC minor, the student must have achieved a score of 26 or higher on the ACT English examination, 590 or higher on the SAT verbal exam or have passed the School's English usage test and have earned a grade of at least a C+ in Jl MC 201 and in either Jl MC 202 or Jl MC 206.
Jl MC minors are required to complete at least 18 credits in Jl MC or Advrt courses. This includes 6 credits in the core (201 and either 202 or 206), 6 credits from courses numbered 220 to 355, and 3 credits from among 400-level courses and 3 credits of Jl MC (or Advrt) elective.

Graduate Study
The Greenlee School of Journalism and Communication offers work for a master of science degree in journalism and mass communication. Two tracks are available: one for students who desire specialized study in communication theory and research; the second for students who wish to develop or strengthen professional skills. A minor in journalism and mass communication is available for students taking major work in other departments.
Majors plan programs of study in one of two concentrations:
I. Communication as a Social Science -- The School offers advanced academic preparation in communication theory and research leading to the master of science degree. Graduate work prepares students to use and contribute to research and scholarship in the field of communication. The degree requires a thesis based on original research, which must be defended successfully before a committee at the end of the program.
Areas of research emphasis include: science communication, political communication, visual communication, media effects, advertising, public relations, conflict resolution, interpersonal communication, intercultural communication, international communication, and organizational communication.

II. Communication as a Profession --The School offers advanced professional training in journalism and mass communication leading to the master of science degree. Graduate work prepares students for professional careers in a variety of mass communication fields. Students with limited training or experience in journalism and mass communication may include skills courses in their programs. The degree requires either a creative component or thesis.
Areas of professional emphasis include: journalistic writing and reporting for the traditional and new media, visual journalism and strategic communication.
All students in the two degree emphases must complete four core courses: Introduction to Graduate Study in Journalism and Mass Communication (Jl MC 592), Theories of Mass Communication (Jl MC 501), Communication Research Methods (Jl MC 502) and Seminars in Mass Communication (Jl MC 598). Each student selects elective courses based on his/her area of emphasis and career goal, in consultation with the student's major professor and Program of Study Committee.

Courses open for nonmajor graduate credit: Jl MC 460, 461, 464, and 477.

Journalism and Mass Communication (Jl MC)
Courses Primarily for Undergraduate Students
Jl MC 101. Mass Media and Society. (3-0) Cr. 3. F.S. Communication models and their application to the mass media; the mass communication process; organization, characteristics and responsibilities of the mass media; media-related professional operations.

Jl MC 110. Orientation to Journalism and Communication. (1-0) Cr. R. F.S. Orientation to career opportunities, emphasis areas, and requirements in the advertising and journalism and mass communication curricula.

Jl MC 201. Reporting and Writing for the Mass Media. (1-4) Cr. 3. F.S. Prereq: Engl 105 (or testout) and either a score of 26 or higher on the ACT-English examination, 590 or higher on the SAT verbal exam or a passing score on the School's English usage test. Generating story ideas, exercising news judgment and gathering information via interviews, observation and documentary sources to produce news and informational material for the mass media. Emphasis on analyzing and organizing information, as well as accuracy and principles of good writing.

Jl MC 202. Intermediate Reporting and Writing for the Mass Media. (1-4) Cr. 3. F.S. Prereq: Jl MC 201 with a grade of C+ or better. Covering standard news assignments and beats for student print publication. Enhancing and refining skills in developing sources and generating story ideas; information-gathering techniques, reporting and writing. Includes segments on local government and judiciary. Primarily designed for students interested in writing for newspapers, magazines, and online media.

Jl MC 205. Publicity Methods. (3-0) Cr. 3. F.S. Prereq: Engl 105. Communication and publicity fundamentals and the use of media for publicity purposes. Preparing releases for print and broadcast; basics of publication layout. Publicity campaigns. Not available to Jl MC and Advrt majors.

Jl MC 206. Reporting and Writing for the Electronic Media. (2-3) Cr. 3. F.S. Prereq: Jl MC 201 with a grade of C+ or better. Researching, organizing, and writing for audio and visual media. Basic principles of news, information, and entertainment programming, content, and structure.

Jl MC 220. Principles of Public Relations. (3-0) Cr. 3. F.S. Prereq: Sophomore classification. Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; attitudes, public opinion and persuasion; overview of theory.

Jl MC 301. Strategic Planning for Advertising and Public Relations. (Same as Advrt 301.) (3-0) Cr. 3. F.S. Prereq: Advrt 230 or Jl MC 220; majors and minors must also have credit or concurrent enrollment in Jl MC 201. Prospect analysis, market segmentation, positioning, strategic planning, public opinion formation, communication strategy formation and development of critical thinking skills.

Jl MC 306. Electronic Media Production. (2-3) Cr. 3. F.S. Prereq: C+ or better in Jl MC 201. Introduction to studio production techniques.

Jl MC 308. Video Field Production Techniques. (2-3) Cr. 3. F.S.SS. Prereq: 202 or 206, 306. Basic field techniques in single-camera video, directing, shooting, editing, and writing.

Jl MC 310. Fundamentals of Photojournalism. (1-3) Cr. 3. F.S. Prereq: 201. Basic photojournalism and photo techniques. Includes camera operation, lighting and composition, lens and depth of focus, and photo reproduction techniques for print, broadcast, or computer-mediated applications. Basic use of digital imaging and editing software.

Jl MC 315. Multimedia Production. (3-0) Cr. 3. F.S.SS. Prereq: 342L or 343L or equivalent computer design proficiency. Concepts and principles for evaluating, constructing, and designing information for the World Wide Web and other computer-mediated communication systems. Explores the use of computer-generated animation and graphics, audio and video. Issues of ethics and ownership of work pertinent to the new media are discussed.

Jl MC 321. Public Relations/Corporate Communications Techniques. (2-3) Cr. 3. F.S. Prereq: 201, 220 or Advrt 230, and Advrt 301; 342 and 342L or computer design proficiency recommended. Development and creation of public and corporate relations materials. Computer applications used in production of press releases for print, broadcast and online media, annual reports and desktop publishing of creative materials.

Jl MC 341. Contemporary Magazine Publishing. (Dual-listed with 541.) (3-0) Cr. 3. F.S. Prereq: Junior classification. Analysis of magazine industry and specific audiences served through print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Individual study of magazines.

Jl MC 342. Visual Principles for Mass Communicators. (3-0) Cr. 3. F.S. Prereq: Sophomore classification. Understanding of the visual message. Visual perception, design syntax, design elements and how they fit in the visual communication of mass media.

Jl MC 342L. Laboratory in Basic Visual Principles. (1-4) Cr. 3. F.S. Prereq: Credit or enrollment in 342. Introduction to desktop publishing, beginning techniques of layout in a step-by-step process; application of visual principles to simple print projects.

Jl MC 343L. Laboratory in Intermediate Visual Principles. (1-4) Cr. 3. S. Prereq: 342L or equivalent computer design proficiency. Application of more advanced features of desktop publishing and other document-enhancing software. Production of newsletters, multi-page brochures and other documents.

Jl MC 344. Depth Reporting and Writing. (2-2) Cr. 3. F. Prereq: 202 or 206. Developing and writing comprehensive news features and magazine articles.

Jl MC 346. Public Affairs Reporting. (2-2) Cr. 3. S. Prereq: 202 or 206. Reporting on government, business, and other institutions; identification of and access to public records; investigative reporting techniques; developing major stories on government and non-profit organizations, and issues for print and broadcast media.

Jl MC 347. Science Communication. (Dual-listed with 547.) (2-2) Cr. 3. S. Prereq: 202 or 206 for Jl MC majors; Advrt 301 for Advrt majors. Reporting and writing about science and technology subjects for general audiences. Outlets for stories include print, broadcast, and online media. Story topics include reporting about basic and applied sciences as well as ethical and policy issues related to science and technology. Topics from A to Z, anthropology to zoology.

Jl MC 349. Print Media Editing. (1-5) Cr. 3. F.S. Prereq: 202 or 206. Grammar, punctuation, usage, syntax and logic. Editing newspaper, magazine and online copy. Headline, title writing and visual presentation. Use of computer editing technology.

Jl MC 353. Information Presentation and Performance. (2-2) Cr. 3. F. Prereq: 306. Presentation style for the electronic media. Exploration of techniques for the narrator, announcer, news anchor, and interviewer/host.

Jl MC 354. Advanced Studio Production. (2-3) Cr. 3. F.S. Prereq: 206; 306. Application of advanced television techniques; producing, directing and asset management of live and taped information programs.

Jl MC 355. Advanced Reporting and Writing for Visual Media. (2-3) Cr. 3. F. Prereq: 206; 306, 308. Video news techniques; reporting with electronic newsgathering equipment, writing news scripts, editing scripts and video, producing news and public affairs programs.

Jl MC 390. Workshop. Cr. 1 each time taken, maximum of 3. Offered as elective credit only. Check School for course availability. Offered on a satisfactory-fail grading basis only.

Jl MC 401. Mass Communication Theory. (3-0) Cr. 3. S. Prereq: Junior classification. Theory and research in mass communication processes and effects; the scientific process; methods of measuring, evaluating and reporting mass communication research.

Jl MC 406. Media Management. (Dual-listed with 506.) (3-0) Cr. 3. S. Prereq: Junior classification. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations.

Jl MC 424. Public Relations Campaigns. (Dual-listed with 524.) (3-0) Cr. 3. F.S. Prereq: 220, 301, and 321. Junior classfication. Development of public relations and corporate communications campaigns for business and social institutions. Projects involve research, planning, strategy/tactic development and evaluation.

Jl MC 449. Advanced Print Media Editing. (1-5) Cr. 3. S. Prereq: 342, 342L, 349. Junior classification. Continued emphasis on grammar, punctuation, usage, syntax and logic. Editing of complex stories. Publication design, story selection and play; fairness, accuracy, balance. Editorial management and decision-making. Use of computer editing technology.

Jl MC 453. Electronic Media Technology and Public Policy. (3-0) Cr. 3. Alt. S. Prereq: Junior classification. Issues and policies affecting historical, contemporary and future developments of electronic media and their technologies.

Jl MC 454. Critical Analysis and History of the Moving Image. (3-0) Cr. 3. Alt. S. Prereq: Junior classification. Evolution of motion picture and television content and other visual technologies. Theories and techniques for evaluating and critiquing film and video.

Jl MC 455. Advanced Field Production. (2-2) Cr. 3. S. Prereq: 206; 308. Researching, writing, and producing informational video projects (documentaries, corporate, and instructional videos). Theory and practice.

Jl MC 460. Law of Mass Communication. (3-0) Cr. 3. F.S. Prereq: 201. Junior classification. First Amendment law, libel, privacy, obscenity, contempt, copyright, trademark, the Federal Communications Act; laws affecting advertising, legal publication, and other business activities of the media, including the Internet. Nonmajor graduate credit.

Jl MC 461. History of American Journalism. (3-0) Cr. 3. F.S. Prereq: Junior classification. Role of the mass media, including advertising and public relations, in shaping the social, economic and political history of America; impact of change in these areas on the development, traditions, and philosophies of the media. Nonmajor graduate credit.

Jl MC 462. Media Ethics, Freedom, Responsibility. (3-0) Cr. 3. F.S. Prereq: Junior classification. Media ethics and performance; functions of the media in relation to the executive, judicial and legislative branches of government; agencies of media criticism; right to know versus right to privacy.

Jl MC 464. Journalism and Literature. (3-0) Cr. 3. F. Prereq: Junior classification. A study of journalism's impact on literary writing and literature's impact on journalism, as seen through the works of such American author/journalists as Ernest Hemingway, Walt Whitman, Theodore Dreiser, Truman Capote, Joan Didion. Nonmajor graduate credit.

Jl MC 474. Communication Technology and Social Change. (Same as T SC 474.) (3-0) Cr. 3. F. Prereq: Junior classification. Examination of historical and current communication technologies, including how they shape and are shaped by the cultural and social practices into which they are introduced.

Jl MC 476. World Communication Systems. (Dual-listed with 576.) (3-0) Cr. 3. F. Prereq: Junior classification. World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media, and computer-mediated systems.

Jl MC 477. Ethnicity, Gender, Class and the Media. (3-0) Cr. 3. S. Prereq: Junior classification. Portrayals of ethnic groups, genders, and classes in the media in news, information, and entertainment; the effects of mass media on social issues and population groups. Nonmajor graduate credit.

Jl MC 490. Independent Study in Communication. Cr. arr. Prereq: Junior classification. No more than 6 credits of 490 may be used toward a degree in journalism and mass communication or advertising. Independent studies are research-based. Students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component.
I. Media Studies
A. Book Publishing
B. Electronic Media Studies
C. Magazine
D. Newspaper
II. Professional Specialization
E. Advertising
F. Communication Technology
G. Education
H. Honors
I. Media Management
K. Public Relations
L. Visual Communication
III. Problems and Methods
M. Contemporary Issues
N. Ethics and Responsibility
O. Special Communication (Agriculture, Family and Consumer Sciences, Engineering, Science)
P. International Communication
Q. History and Literature
R. Law
S. Public Opinion
T. Research Methods
IV. Technique and Style
U. Documentary
V. Persuasion and Criticism
W. Public Affairs Reporting
Y. Internet Issues and Applications

Jl MC 498. Seminar in Journalism and Mass Communication. Cr. 1 to 3. Prereq: Junior classification. Seminars or one-time classes on topics of relevance to students in journalism and mass communication.

Jl MC 499. Professional Media Internship. Cr. 3. Prereq: Jl MC 202 or 206 or Advrt 301, junior classification and adviser's formal approval of written proposal. Required of all Jl MC and Advrt majors. A 400-hour internship in the student's journalism and mass communication or advertising specialization. Satisfactory-fail grade, based on employer evaluation and student report. Available only to Jl MC and Advrt majors.

Courses Primarily for Graduate Students, Open to Qualified Undergraduate Students
Jl MC 501. Theories of Mass Communication. (3-0) Cr. 3. F. Prereq: 6 credits in social science or admission to the graduate program. Examination of major areas of research activity and theoretical development related to organization, functions, and effects of mass communication.

Jl MC 502. Communication Research Methods. (3-3) Cr. 4. S. Prereq: 501. Use of quantitative and qualitative research methods, including legal, participant observation, historical, survey, content analysis and experimental research.

Jl MC 506. Media Management. (Dual-listed with 406.) (3-0) Cr. 3. S. Prereq: 6 credits in social science or admission to the graduate program (economics highly recommended). Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies.

Jl MC 510. Strategies of Communication. (3-0) Cr. 3. S. Prereq: 501 or equivalent social science theory. The process of developing professional communication and persuasion strategies, with emphasis on problem definition, behavioral objectives, situation analysis, strategy formulation, and justification through application of communication theories and research results.

Jl MC 520. Public Relations Theory and Methods. (3-0) Cr. 3. S. Prereq: 501. Theories and research methods applied to the study and practice of public relations.

Jl MC 521. Theories of Visual Communication. (2-2) Cr. 3. F. Prereq: 6 credits in social science. Introduction to the study of picture-based media (film, television, photography, advertising, etc.). Exploration of theoretical concepts of vision and perception, visual literacy, visual language, visual persuasion/manipulations, and the cultural implications of visual images.

Jl MC 524. Public Relations Campaigns. (Dual-listed with 424.) (3-0) Cr. 3. F. Prereq: 6 credits in social science or admission to the graduate program. Development of public relations and corporate communications campaigns for business and social institutions. Projects involve research, planning, strategy/tactic development, and evaluation.

Jl MC 541. Contemporary Magazine Publishing. (Dual-listed with 341.) (3-0) Cr. 3. F.S. Analysis of magazine industry and specific audiences served through print and online magazines. Editorial procedures and policies, advertising, circulation, and history of the industry. Focus on the research literature.

Jl MC 547. Science Communication. (Dual-listed with 347.) (2-2) Cr. 3. S. Prereq: 6 credits of social science or admission to the graduate program. 202 or 206 for Jl MC majors; Advrt 301 for Advrt majors. Reporting and writing about science and technology subjects for general audiences. Outlets for stories include print, broadcast, and online media. Story topics include reporting about basic and applied sciences as well as ethical and policy issues related to science and technology. Topics from A to Z, anthropology to zoology.

Jl MC 561. Media and Society: Interrelationships. (3-0) Cr. 3. F. Prereq: 6 credits in social science. Media functions in a democratic society; conflicts between the media and social institutions; ethical and social controls on the media.

Jl MC 574. Communication Technologies and Social Change. (Same as T SC 574.) (3-0) Cr. 3. F. Prereq: 6 credits in social science. Personal, organizational, and social implications of the use of communication technologies. Includes theories and empirical research across the continuum of perspectives, from techno-utopianism through an anti-technology stance.

Jl MC 576. World Communication Systems Development. (Dual-listed with 476.) (3-0) Cr. 3. F. World communication systems and social, political, and economic factors determining flow, character, and volume of news. Impact of media information and entertainment content on nations and societies. Comparative analysis of role and impact of traditional modes of communication, the mass media and computer-mediated systems.

Jl MC 590. Special Topics. Cr. arr. Prereq: Permission of instructor.
A. Media Studies
B. Professional Specialization
C. Research Problems and Methods
D. Technique and Style
E. Specialized Communication

Jl MC 591. Professional Internship. (0-6) Cr. 2. F.S.SS. Prereq: Permission of instructor. Supervised internship experience. Offered on a satisfactory-fail grading basis only.

Jl MC 592. Introduction to Graduate Study in Journalism and Communication. (1-0) Cr. R. F. Prereq: Graduate classification. Overview of advanced study in journalism and communication, with special emphasis on requirements for obtaining the master of science degree.

Jl MC 598. Seminars in Mass Communication. Cr. 1 to 3 each.
A. Audiences and Effects
B. Communication Technology
C. Professional Communication
D. Development Communication
E. Evaluation Methods
F. International Communication
G. Mass Communication History
H. Mass Communication Law
I. Media Management
J. Research Methods
K. Society and Mass Communication
L. Teaching Journalism and Mass Communication
M. Visual Communication
N. Broadcast Communication
O. Communication Theory
P. Computer Mediated Communication

Jl MC 599. Thesis Research or Creative Component. Cr. var. Prereq: Approved proposal.

Courses for Graduate Students
Jl MC 699. Research. Cr. var.