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The Greenlee School of Journalism and Communication www.greenlee.org
(or) www.jlmc.iastate.edu Undergraduate Study The Greenlee School of Journalism and Communication
offers work for the bachelor of arts in advertising, the bachelor of arts in communication
studies and the bachelor of arts or science degree in journalism and mass communication. The unit, founded in 1905, has been continuously
accredited every six years since 1948 by the Accrediting Council on Education in
Journalism and Mass Communications and was reaccredited in 1998. Accreditation, which
applies only to the majors in advertising and journalism and mass communication, is based
on the principle that students need a broad-based, liberal arts education, as well as a
solid core of courses within the discipline. This is why there is both a minimum (33) and
a maximum number (40) of credits allowed within the Jl MC and Advrt majors for students
graduating with 124.5 credits. The School encourages students to develop an emphasis or
specialization to ensure the depth necessary to succeed in the professional world of
communication. Supporting work is designed to provide expertise and depth in related
content areas. Graduates of the School will be able to generate ideas, gather and
interpret data and disseminate information. The School also prepares students throughout
the university to be informed media participants and consumers. To become a journalism and mass communication or
advertising major, all students, including transfer students, must successfully complete
Jl MC 101, 110 and 201. Until these courses are successfully completed, students are
designated as pre-majors. There is no pre-major classification or comparable course
requirements for communication studies. English Proficiency Requirement To graduate as a Jl MC or an Advrt major, the student must either have achieved a score of 26 or
higher on the ACT-English examination or passed the School’s own English Usage Test.
To meet the University’s English Proficiency requirement, all majors in the School
must earn a grade of C or better in English 104 and 105 (or 105H). These additional
requirements apply: Advrt majors must earn a C+ or
better in Jl MC 201. ComSt majors must earn a C or
better in one additional course from this list: Engl 302, 309, 314, 415. Jl MC majors must earn a C+ or
better in Jl MC 201 and 202 or 206. The Advertising Major To receive a bachelor of arts degree in advertising a
student must earn at least 124.5 credits. Of these:
The Advrt major needs a broad-based academic
background that the School seeks to ensure by requiring a designated area of concentration
(DAC) made up of 25 credits with at least 15 credits from the 300 level or above. Of the
25 credits, 10 credits are in prescribed courses and 15 credits are from a
student-designed, adviser-approved grouping of courses excluding Advrt and Jl MC that will
meet the student’s professional or academic interests. A second major or minor
outside of Advrt or Jl MC may substitute for the student-designed, adviser-approved part
of the DAC. The Communications Studies
Major The communication studies major prepares students for
careers in business and industry and graduate education. Students majoring in ComSt will
find their career opportunities enhanced in professions requiring applied communication
expertise, eg., human resource management, personnel, training and development, sales,
management, public relations, organizational development, public information, business
communication, and international and intercultural relations. The ComSt major needs to master a focused course of
inquiry into the contemporary study of human communication. The ComSt major provides this
focus through emphasis in applied communication theory and research in interpersonal,
small group, organization, intercultural, and nonverbal communication. The student who majors in Communication Studies must
earn at least 124.5 credits, with 45 credits at the 300-400 level, and a minimum of 36
credits in ComSt. The following courses are required for a major in
communication studies: ComSt 101, 102, 203, 214 or 218, 301, 310, 311, 314, 317, 325, 404;
Stat 101; Engl 302 or 309 or 314 or 415.
The Journalism and Mass Communication Major The major in journalism and mass communication allows
the student to select one of five emphases: electronic media studies, print media
(magazine and newspaper), public relations/public information, science communication, or
visual communication. A sixth option is also available that allows the student to pursue a
general program of study. To receive a bachelor of arts or a bachelor of sciences
degree in journalism and mass communication a student must earn at least 124.5 credits. Of
these:
Requirements determined by emphasis (Minimum of 12
credits) Emphasis-based courses must be selected from courses numbered from Jl MC 220 to
Jl MC 355. Minimum of 6 credits must be selected at the 400-level,
at least one of which must be Jl MC 401, 406, 453, 461, 462, 464, 474, 476, or 477. Additional credits can be selected from any 33 credit minimum - Total Enhancement Requirement (4 credits) The Jl MC major needs a broad-based academic background
that the School seeks to ensure by requiring a designated area of concentration (DAC) made
up of 24 credits. All courses for the DAC must be taken outside of Advrt and Jl MC. At
least 15 credits must be from the 300 level or above. This is a student-designed,
adviser-approved grouping of related courses that will meet the student’s
professional or academic interests. A second major or two minors may substitute for the
DAC. Minors Advertising. To become an advertising minor, the
student must have achieved a score of 26 or higher on the ACT-English examination or have
passed the School’s own English Usage Test and have earned a grade of at least a C+
in Jl MC 201. Advertising minors are required to complete at least 18
credits in Advrt and Jl MC courses. This includes 9 credits in the core (Jl MC 201with a
C+ or better, Advrt 230 and Advrt 301), and either Advrt 434 or 435 or 436 (3 credits), 3
credits at the 300-400 level in Advrt or related Jl MC courses and 3 credits of Advrt or
Jl MC electives. Communication Studies. The requirements for a
minor in ComSt may be fulfilled by credit in ComSt 101 plus at least 15 additional hours
of communications studies, of which 9 credits are in courses numbered 300 or above. All
credits taken for the minor must have a grade of 2.0 or higher. No credits in 290, 490,
493, 499, or 590 may apply toward the minor. Journalism and Mass Communication. Jl MC minors
are designed within each of the School’s emphasis areas. See the School’s
literature or an adviser in Jl MC for more information. To become a Jl MC minor, the student must have achieved
a score of 26 or higher on the ACT-English examination or have passed the School’s
own English Usage Test and have earned a grade of at least a C+ in Jl MC 201. Jl MC minors are required to complete at least 18
credits in Jl MC or Advrt courses. This includes 6 credits in the core (201 and either 202
or 206), 6 credits from courses numbered 220 to 355, and 3 credits from among 400-level
courses and 3 credits of Jl MC (or Advrt) elective. Graduate Study The emphasis of the program is on the study of
scientific and technological communication from both theoretical and professional skills
perspectives. Majors plan programs of study in one of three
concentrations: I. Science Communication—developing effective
reporting and writing skills to disseminate information about science, technology, and
agriculture to a range of publics through a variety of channels. Appropriate for media
professionals and those with a science background. II. Mass Communication in Science and
Technology—the study of the theory, preparation, and use of media materials to
transmit scientific, technological, and agricultural knowledge to the public. Appropriate
for those interested in public information or international development communication. III. Mass Communication as a Social Science—the
study of the role and impact of mass communication on individuals and society, primarily
from a social science perspective. Appropriate for those interested in studying the mass
media from a variety of perspectives. Students in all three concentrations have the option of
writing a thesis or completing a creative component. Core courses for students in the three concentrations
are: Jl MC 501, 502, 510, 601, and 650. Elective coursework is selected with approval of
the student’s program of study committee. Students with bachelor’s degrees in a variety of academic disciplines and with diverse professional experiences may be accepted into the program. However, students without a degree or experience in journalism or mass communication may be required to take additional coursework. Courses open for nonmajor graduate credit: | Welcome to ISU | Catalog Directory |
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