Characteristics of Good Communication
| Completeness (context) |
t
answer all questions
asked
t
give something extra,
when desirable
t
check for the five
W's and any other essentials |
| Conciseness (style) |
t
shorten or omit wordy
expressions
t
include only relevant
statements
t
avoid unnecessary repetition |
| Consideration (context/delivery) |
t
focus on "you"
instead of "I" or "we"
t
show reader benefit/interest
in the reader
t
emphasize the positive,
pleasant facts
t
apply integrity and
ethics |
| Concreteness (style/sources) |
t
use specific and accurate
words, facts and figures
t
put action in your
verbs
t
choose vivid, image-building
words |
| Clarity (organization/
sources)
|
t
choose short, familiar,
conversational words
t
construct effective
sentences and paragraphs
t
achieve appropriate
readability (through headings and transitions) and listenability
t
include examples, illustrations,
and other visual aids, when desirable |
| Courtesy (delivery)
|
t
be sincerely tactful,
thoughtful, and appreciative
t
omit expressions that
irritate, hurt, or belittle
t
grant and apologize
good-naturedly |
| Correctness (style)
|
t
use the right level
of language
t
maintain acceptable
writing mechanics
t
choose nondiscriminatory
expressions
t
apply all the other
pertinent "C" qualities |
(From Murphy and Hildebrandt's Effective Business Communications, 1991. Modifications/additions by Bob Corey 2005)