Informative Speech Unit Lecture Notes
What follows are some of the basic issues raised in lecture during the Informative Unit.  Based largely on just the PowerPoint slides, these notes are not a substitute for attendance at lecture.  Discussion, exercises, videos, and examples cannot be translated to the web site.  Your textbook and workbook provide additional valuable information.  The Informative Speech Assignment requirements are clearly outlined in the workbook.


“I believe anyone can conquer fear by doing things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him.”

Eleanor Roosevelt
August 31:  Informative Speaking: Where do you begin? At the end!  Topics, purposes and speech structures 

I. Informative Unit: Building Confidence through experience

1) Introductory Speeches [All done!]
2) Paired Perspectives Speeches
topic forms can be submitted any time now
 present in Labs Sept. 10 and 12
3) Informative Speeches
workbook pp. 18-21
Topic forms due anytime now (WebCT by Sept. 7)
Preparation Outlines due by September 24.

II. Using Arrangement to Build Clarity and Confidence      

A. Determine your specific purpose and central idea.

1. Specific Purpose is a way to articulate the GOAL of the speech.
--one idea,  To inform my audience.....

2. Central Idea is a way to condense the Content of the speech.
--like a thesis statement; it reflects the points you want to make
3. Specific Purpose Example: 

  To inform my audience of the ways handwriting analysts determine personality traits by examining a person's writing.

4. Central Idea Example

  Handwriting analysts try to determine personality traits by examining the consistency, angularity, and size of a person's writing.

5. Phrasing Main Points Example

 

I.Handwriting analysts try to determine personality traits by examining the consistency of  a person's handwriting.
II.Handwriting analysts try to determine personality traits by examining the angularity of  a person's handwriting.
III.Handwriting analysts try to determine personality traits by examining the size of a person's handwriting.

    

B. Topics and Purposes....

1. Follow advice on the assignment descriptions
Esp. for the Info speech see pp. 18-19 in the workbook.
Ask yourself:
Does it fit the assignment/situation?
Does it pass ethical guidelines?
Does it have substance?
How can I engage my audience about this topic?
Do I care about it?

2,  Where do you begin?
At the end!
Identify your goal using Specific Purpose Statements and Central Ideas

Specific Purpose Tips
Does my audience need this information?
Is it usable?
Is it enlightening?
Do pick a topic for which you can find at least three good sources.
Don't pick a topic that makes the job more difficult for you.
Do pick a topic that you can enjoy.

C. Main Point Guidelines:

2-5 main points
keep them separate
use parallel wording
balance your attention to each main point
use strategic ordering

In lecture we did a memory and structure experiment.

D. Strategic Ordering is the Key.

1. Identify the organizational method used in each of the following sets of main points.

I.  Cesar Chavez is best known for his efforts to protect the rights of Hispanic farm workers in California.


II.  Cesar Chavez was also a tireless advocate for Hispanic racial and cultural pride in general.

Specific Purpose: To inform my audience of the major accomplishments of Cesar Chavez.

This is Topical Order
The most common organizing strategy.
Perfect structure for speeches about types of things or speeches that list aspects of a topic.
To use it well, the points must have a clear link or theme.
This structure offers only limited strategic benefit.

2. Identify the organizational method used in each of the following sets of main points.

I. The game we know as golf originated in Scotland during the 15th century.

II. Most of golf's rules and traditions developed during the 19th century.
III. Professional golf tours  for men and women emerged during the 20th century.
IV. Today golf is at a peak of popularity among every day players and as a spectator sport.

Specific Purpose: To inform my audience of the historical development of the sport of golf.
Chronological Order

This is Chronological Order
Main points are arranged according to a time sequence.
Process speeches are usually chronological.
Speeches about events and about people can use chronological order.
There is a strong psychological benefit to this structure.

3. Identify the organizational method used in each of the following sets of main points.

I. Caused by the bite of infected mosquitoes, West Nile Virus is spreading throughout the United States.

II. The effects of West Nile Virus include flu-like symptoms, convulsions, swelling of the brain, and sometimes, death.

Central Idea: West Nile Virus is spread by infected mosquitoes and results in serious illness.

This is Causal Pattern: Only 2 main points
Certainly has psychological benefits since causal reasoning is a way that we process information in the world.

Can run cause to effect as in the above example, or it can run effect to cause:

I.  Studies have shown increasing levels of bacteria inside Iowa’s grocery stores.

II. The bottle bill is responsible for this health hazard.

Causal patterns lend themselves to persuasive speeches of fact.
Causal patterns can be used for informative speeches
especially for medical topics i.e. causes and effects of diabetes

4. Identify the organizational method used in each of the following sets of main points.

I. The outer layer of the skin, the epidermis, is about as thick as a sheet of paper.

II. The middle layer of the skin, the dermis, is 15 to 40 times thicker than the epidermis.
III. The innermost layer of the skin, the subcutaneous tissue, is by far the thickest layer.

Specific Purpose: To inform my audience about the characteristics of the layers of the skin.
Central Idea: The outer, middle and innermost layers of the skin each have distinct characteristics.

This is Spatial Pattern
Follows a directional pattern: outside to inside; east to west, top to bottom etc.
Great for informative speeches about places or for historical topics.
There is some psychological benefit to this pattern, especially with visual learners.

5. Identify the organizational method used in  the following set of main points.

I. Childhood obesity has reached crisis proportions in the United States.
II. Solving the problem will require changes in attitudes, eating habits, and exercise.


Specific Purpose: To persuade my audience that the U.S. must take steps to solve the problems of childhood obesity.
Central Idea: Childhood obesity is a serious problem in the U.S. that must be addressed through changes in attitudes and the adoption of healthy habits.

This is Problem-Solution: Only 2 main points
Used most often in persuasive contexts.
It has a strong psychological benefit.
You first prove that something is broken.
And then you fix it.

Practice: Can you correctly identify the pattern of organization used in each of the following sets of main points?
I.  The first area in the recycling plant is the collection room.
II. Beyond the collection room we come to the sorting area.
III.  Conveyor belts from the sorting area take like materials to the processing facilities.
IV.  From the processing facilities, the processed raw materials are shipped to manufacturers.

I. Recycling has its roots in pioneer culture.
II. Modern recycling efforts emerged in the 1970s with the rise of environmentalism.
III. Today, recycling has become a multimillion dollar industry.

I.  Communities are turning to municipal recycling programs for various reasons.
II. The effects of municipal recycling programs include reduced use of landfills and reduced pollution.

I. The United States faces a serious landfill crisis.
II.  The United State's landfill crisis can be met by the adoption of mandatory recycling programs.

I. One way to recycle is to reduce your use of packaging.
II. Another way to recycle is to reuse materials whenever possible.
III.  A final way to recycle is to collect and turn in used materials that can be remanufactured into new material.

I. One cause of the Civil War was the economic disparity between North and South.

II. A second cause of the Civil War was the disparity in ideas about the nature of the federal government.

III. A third cause of the Civil War was the institution of slavery.

Check your answers!


Conclusion. 
Attention to Arrangement will have a positive impact on your messages.
We Closed with Quiz 1.


Looking ahead:

Paired Perspectives Speech   VERSUS
 Informative Speech
  • 4 minutes
  • Two people!
  • Simple topic and structure; no required sources
  • Points grading looking primarily at the parts of the speech—the structure, not delivery
  • Visual aid suggested
  • One note card
  • 6 minutes
  • More fully developed; 3 cited sources min.
  • Graded holistically; feedback on all parts of the presentation, esp. structure and delivery
  • Visual Aid required
  • Formal outline required
  • Extemporaneous delivery
                                                                      

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