Sponsors

Leopold Center
U.S. Department of Agriculture

 

 

On October 2, 1999, 175 attendees at the Des Moines Farmers Market sampled slices of five of the scab-resistant cultivars: Co-op 27, Co-op 31, Freedom, Jonafree, and Liberty. They then filled out a rating sheet for appearance, texture, and flavor of each cultivar on a 5-part scale from 1 (dislike intensely) to 5 (like intensely). These 5 cultivars were selected for the survey because they ripened at about the same time (late September). The ratings came out as follows:
 
Trait
1st Choice
2nd Choice
3rd Choice
4th Choice
5th Choice
Appearance
Freedom
Liberty
Co-op 27
Jonafree
Co-op 31
Texture
Freedom
Liberty
Jonafree
Co-op 31
Co-op 27
Flavor
Freedom
Liberty
Co-op 31
Jonafree
Co-op 27

Table 1. Consumer ratings for 5 scab-immune apple cultivars
 
In sum, these consumers preferred Freedom to the other scab-resistant cultivars, and over ¾ of them indicated they would be willing to buy it in the marketplace. Over 60% indicated willingness to buy Liberty and Jonafree, and 58% indicated willingness to buy Co-op 31. Co-op 27, on the other hand, was clearly the least preferred apple.

 
Email: mgleason@iastate.edu Telephone: (515) 294 0579 Address: 312 Bessey Hall, Iowa State University, Ames IA 50011