Company Profile Assignment
"Executive Recruiter" scenario
English 302/Summer Ession
DUE DATES: July 11
Overview: Some of your assignments this semester, both individual and group, will ask you to provide written communication relative to a "working" company or institution -- in other words, a prospective career or specific job you may have in mind for yourself. This approach not only makes the assignments more realistic, but also allows you to apply Business Communications methods in ways more interesting and useful to you. Consider this assignment is that sense: it is a somewhat of a 'practice run' for both your career search overall, as well as an informational sojourn into the business world.
Scenario and Purpose: The general purpose of this assignment is to employ the basic "three step writing process"; i.e.,, planning, writing, and completing of a message that could be considered informational, persuasive, and collaborative.
The scenario for this assignment will also challenge you to continually apply the elements of Purpose, Situation, and Audience. In that light:
1. Consider your Audience for this Company Profile as being a prospective (and high caliber, desirable) employee. Through the persuasiveness of your Company Profile, you are also trying to recruit this person for your employer.
2.. Consider yourself as an "Executive Recruiter"; that is, as the functionary who recruits the most qualified and the most suited prospective employees for the company you have profiled.
3.. Situationally, consider that the most persuasive and efficient result of your efforts (your profile) will result in an outcome most pleasing to all parties: you yourself (commission?); to the prospective employees (a rewarding and lucrative position which suits their ambitions and skills); and the company or firm which has hired you as their skilled recruiting agent.
4. Your factual and hierarchical knowledge of the company, institution, or corporation will need to be first-rate and reliable. Approach your research in service of the Company Profile with that in mind.
This is an individual project.
However the members of your collaborative team will need to "play along" with their roles in group meetings, as you yourself will have to reciprocate, .in the planning and drafting process, you will "run it by" your group members for feedback.
The Company Profile, itself:
You will want to employ the proper business letter format, exemplified in your Bovee Appendixes. However, if you feel that your factual or narrative content is too long for letter format, use "short" business report formal. (Your Audience is a single individual, in either case; consider audience in this regard.) Please also apply the methods of the Three Step Writing Process from Bovee: Plan/Write/Complete. The clarity and correctness of this project will certainly reflect these methods.
Convey to your Audience both the general and specific significance of the company profiled. That is, you may want to discuss it's history; how it is situated in competitive fields; its"vision" of itself; the breadth (or narrowness) of its enterprises; a sense of its corporate culture management style(s), and any other factors you deem significant to communicating the essence of this institution or firm.
You will also want to "taylor" this document to the individual him/herself. What does he/she want (from career and employment)? What is her "nature"?
Persuasive, informational skills, then, are what we're practicing here. In short, an intelligent, qualified person will probably want a factually-oriented, objective account of a prospective employment site, even if you consider your function as that of "selling" the company.
This is a major individual project which will be graded through a rubric of various content categories, as indicated above. At the same time, you will all need to avail yourselves of the "role playing" of your audience, so that the Group Project process is in play here as well. I may ask for reflection/memos in this regard.