Audience and Use Profile:
Technical Communication 9th Edition John M. Lannon (modifications by Bob Corey)
You will need to fill out and attach this sheet to selected documents (major assignments) during the semester. Make a copy of this information for your use in this class.

 

Audience Identity and Needs (exemplars are in parenthesis, you may add others)_____________________
Primary Audience (name, title, position)____________________________________________________:
Secondary Audience:__________________________________________________________________
Relationship (client, employer, other):______________________________________________________
Intended use of document (perform task, solve problem, other):__________________________________
Prior knowledge about this topic (no knowledge, few details, other): ______________________________
Additional information needed (background, bare facts, other): __________________________________
Probable Questions: __________________________________________________________________
Audience’s Probable Attitude and Personality_______________________________________________
Attitude toward topic (indifferent, skeptical, other): ___________________________________________
Probable objections (cost, time, none, other): _______________________________________________
Probable attitude toward writer (intimidated, hostile, receptive, other): _____________________________
Persons most affected by this document: ___________________________________________________
Temperament (cautious, impatient, other): __________________________________________________
Probable reaction to document (resistance, approval, anger, guilt, other):
Risk of alienating anyone: ______________________________________________________________
Audience Expectations about the Document:________________________________________________
Reason document originated (audience request, my idea, other): _________________________________
Acceptable length (comprehensive, concise, other):___________________________________________
Material important to this audience (interpretations, costs, conclusions, other): _______________________
Most useful arrangement (problem-causes-solutions, other): ____________________________________
Tone (businesslike, apologetic, enthusiastic, other): ___________________________________________
Cultural considerations (level of detail or directness, other): _____________________________________
Intended effect on this audience (win support, change behavior, other): ____________________________

Other factors or contextual consideration unique to this situation:

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