Due Date: January 29th
Adapted from Ellen Lupton's poster exercise
Purpose
This exercise will introduce you to typesetting in InDesign and get you accustomed to quickly setting type on the page in a way that provides readers with a clear visual hierarchy of how they should scan the page. Along the way, you'll learn how to create text frames, set type along a baseline grid, and align text in various positions.
Task
In this exercise, you will construct a 66p x 102p (11" x 17") poster for a lecture series about contemporary design. Carefully consider the typographic hierarchy of the information presented. Readers should be able to easily understand the calendar of events and to quickly learn who the main speakers are. The poster must also convey the excitement of contemporary design to an audience of designers and students. The typography alone should create the visual hierarchy and imagery of the poster, meaning no graphic images allowed.
Submission
You need to submit only electronic versions of this assignment. Submissions should be enclosed in a folder named lastname-typeset, which should include both a "packaged" version of your InDesign file as well as a PDF export. More about this in class.
Guidelines
- Don’t let your poster look like an interoffice memo!
- Don’t be a slave to the document. For example, the name of the lecture series and the museum address don’t have to be at the top of the poster.
- Instead of making one big text box, break up the content and move it around the page.
- Use an interesting variety of type sizes (some big, some small), but use variety in a consistent way. Mind the hierarchy!
- Besides type, use color and lines to direct attention on the poster page. Even just making the background a color helps your piece look more like a poster, and less like a... memo.
Use this text
Design Culture
Now Cooper-Hewitt, National Design Museum
2 East 91st Street
New York City
Erik Adigard | M.A.D.
Thursday, September 12
6:00 pm
Graphic designer Erik Adigard founded McShane Adigard Design (M.A.D.) in 1989. The firm has since designed Web sites, multimedia installations, and print publications for global clients, including Wired magazine.
Julie Bargmann | D.I.R.T. Studio
Tuesday, October 9
7:30 pm
Julie Bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recent projects include the landscaping of the Massachusetts Museum of Contemporary Art in North Adams, and Riverside Park South and the Hudson River Park in New York City.
Michael Gabellini | Gabellini Associates
Wednesday, November 2
6:00 pm
Michael Gabellini, a graduate of the Rhode Island School of Design, worked for Kohn Pedersen Fox Associates before founding his own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, and the Council of Fashion Designers of America.
Rebeca Méndez | Méndez Communications
Thursday, December 4
6:30 pm
Rebeca Méndez, born and raised in Mexico City and trained at the Art Center College of Design in Pasadena, has designed publications for the Getty Center, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.
General links about typesetting
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