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"Should Computers Know",
Iowa Computer Users In Education Review. January 1990.
Discusses the advantages of microworlds and other "open" forms of computer learning.
"HyperCard Technology: A Unique Way to Access, Process
and Present Information." Presented at Association for Education
in Journalism and Mass Communication, Secondary
Education Division (New Orleans), January , 1990.
"Television Production: A Hypercard Application". Presented
at Association for Education in Journalism and Mass
Communication, Visual Communication Division (Minneapolis),
August, 1990.
"A Case Study for Evaluating the Diffusion of Computing
Technology in Teaching Undergraduates by a Faculty in a Journalism
and Mass Communication Program." Presented at Association
for Education in Journalism and Mass Communication,
Communication Technology Interest Group (Minneapolis), August, 1990.
Co-authored with Janet Terry, Iowa State.
"Hypercard", Communication: Journalism Education
Today (C:JET, refereed issue), Summer, 1991.
"Teaching Freedom of Expression in the Large Lecture Format."
Presented at Association for Education in Journalism and Mass
Communication (Boston) August 1991. (This was an association
-wide contest on teaching First Amendment Issues.)
"Overcoming the Drawbacks of the Large Lecture Format."
Presented at Association for Education in Journalism and Mass
Communication (Boston) August 1991.
"Teaching Freedom of Expression in the Large Lecture Format."
Journalism Educator, Summer, 1991.
"Teaching Creativity for Right Brain and Left Brain Learners."
Presented at Association for Education in Journalism and
Mass Communication, Teaching Standards, Advertising
Division (Montreal), August 1992.
"A Paradigm for Teaching New Technologies." Presented at
Association for Education in Journalism and Mass Communication,
Teaching Standards, Advertising Division (Montreal), August 1992.
"Overcoming the Drawbacks of the Large Lecture Format."
College Teaching, Fall, 1992.
"Computer Use by Art Directors and Implications for Advertising
and Visual Communication Educators." Elaine Wagner, Joel Geske &
Clay Conway. Presented at Association for Education in Journalism
and Mass Communication, Advertising and Visual Communication
Division joint session (Kansas City), August 1993.
"Humor on the Double: Use of the Visual and Verbal Pun in
Advertising." Joel Geske & Jenny Stipe. Presented at Association for
Education in Journalism and Mass Communication, Advertising Division
(Kansas City), August 1993.
Coordinator for "How Electronic Publishing is Changing the
Newspaper Industry." Association for Education in Journalism and
Mass Communication (Atlanta), August 1994. (Newsroom visit.)
Coordinator for "The Portfolio Center." Association for Education in
Journalism and Mass Communication (Atlanta), August 1994.
"Legibility of Sans- Serif Type for Use as Body Copy in Computer
Mediated Communication." Presented at AEJMC (Anaheim CA),
August 1996. Visual Communication Division.
"The Internet as a Teaching Tool in Advertising Education."
Coauthor Olan Farnall. Presented at AEJMC (Anaheim CA), August 1996.
Advertising Division.
"Opinion Formation on Environmental Protection: Understanding
the Origins of Attitudes Toward Environmental Protection in Iowa."
Lulu Rodriguez, Olan Farnall, Joel Geske and Jane Peterson. Presented
at AEJMC (Anaheim CA), August 1996. Science Communication
Interest Group.
"Readability of Body Text in Computer Mediated
Communication: Effects of Type Family, Size and Face." Presented at AEJMC,
(Chicago, IL), August 1997. Visual Communication Division.
"The Virtual University: Making It Work." Provided the
conceptual framework for a panel discussion. Invited panel members
including the Chief Academic Officer of the Western Governor's University.
Served as Moderator/Discussant as well. AEJMC (Chicago, IL),
August 1997. Communication Technology and Policy Division.
"Teaching Panel: Case Studies, Games and Simulations." Invited
presentation on innovative methods and use of simulations in large lecture
classroom. AEJMC (Chicago, IL), August 1997. Sponsored by
Advertising Division and Media Management and Economics Division.
"Legibility of Serif Type for Use as Body Copy in Computer
Mediated Communication." Submitted to ICA. Judges accepted but asked that it
be incorporated into second paper (below) for presentation.
"Comparison of Three Type Faces for Use as Body Copy in
Computer Mediated Communication." Presented at ICA, (Montreal) May, 1997.
Presentation at Journalism Education Association on ESCAN and
Science Writing in High Schools. JEA, Pheonix, 1997.
"Opinion Formation on Environmental Protection: Understanding
the Origins of Attitudes Toward Resource Enhancement and Protection
in Iowa." Lulu Rodriguez, Olan Farnall, Joel Geske and
Jane Peterson.Journal of Applied Communications Vol. 82, No. 2, June 1998.
Juried Artwork
Birch Bowl, Three dimensional ceramics. National juried show: Clay,
fiber, wood and paper. March 1998, Octagon Center for the Arts, Ames, IA.
Chickadee; Photo/watercolor artwork; Juried. Community of Artists
Show 1997, Octagon Center for the Arts, Ames, IA.
Maple Memories, Ceramic Sculpture. Juried. Community of Artists
Show 1997, Octagon Center for the Arts, Ames, IA.
Photo/Watercolor artwork accepted for display/sale by 5 member jury
for inclusion at Walnut Creek National Wildlife Preserve. (Approximately
18 pieces of work.)
Creative Activity
Pottery/Sculptural/3-Dimensional Design work accepted for
display/sale by 5 member jury for inclusion at Walnut Creek National Wildlife
Preserve. Over the year approximately 50 pieces have been displayed and sold.
Because of the popularity of my work, the jury re-approved my work to
continue on display.
Jury accepted Photocolors Collection for Art in the Park, Ames, August
1997 and August 1998.
Nuthatch; Photo/watercolor artwork. Honorable mention award in
juried show, Community of Artists, 1996, Octagon Center for the Arts, Ames, IA.
Bloodroot, Photo/watercolor artwork. Accepted for display in juried
show, Community of Artists, 1996, Octagon Center for the Arts, Ames, IA.
(Note: artwork uses my photography skills combined with
computer manipulation to create a unique look that is a cross between the realism of
a photo with the softness of watercolor. It requires my skills as both a
photographer and a computer artist and directly relates to the
photo/design portions of courses I teach.)
Invited Shows
One artist show of photo/watercolor artwork and ceramic works.
Invited show by Octagon Center for the Arts at Story-Randall Bank. On
Display December 30, 1996 to January 31, 1997. Approximately 15 art pieces and
10 ceramic pieces.
One artist show of photo/watercolor artwork. Invited show by
Story County Conservation Board. On Display March-May 1997.
Other Publications
Iowa Association of Naturalist, 1996-7
Ag Practices and the Environment.
Iowa Water Quality.
Both are 24 page booklets aimed at Iowa School students and the
general public. NOTE: They "juried" writing samples before making
assignments and reviewed materials.
Iowa Association of Naturalist, 1997-8
Iowa Reptiles and Amphibians
ESCAN: The Environment. Science Communication Activities
and News. ESCAN is an extensive web site focusing on Iowa's natural
habitats including Prairies, Woodlands and Waterways. Each section
involves working with subject experts, getting illustrations and photos and
doing actual production and programming. It also is the basis for a new
project working with Iowa High Schools to encourage science writing. In 1996
I designed the flowcharts, designed the basic format or "look" to be
used throughout and finished production on the Prairies section. My
graduate assistant, Joe Leonard, took over primary production responsibilities
in 1997.
Grants and Sponsored Programs
$35,555, Principle Investigator, 1995-96. ESCAN. The Environment:
Science, Communication, Activities and News. Computer on-line
teaching supplement for environmental issues combining Internet and other
new communication technologies. Funded by Iowa Resource Enhancement
and Protection (REAP) program Conservation Education Board.
$55,975, Principle Investigator, 1995-96. Environmental
communication campaigns. Funded a course and production of materials to advertise
the REAP program and to develop a community action guide. Funded by
Iowa Resource Enhancement and Protection program Conservation
Education Board. (I wrote the grant, but turned over to colleagues as I also got
the ESCAN grants the same year.)
$24,000, Principle Investigator, 1996-97. ESCAN. The Environment:
Science, Communication, Activities and News. Computer on-line teaching
supplement for environmental issues combining Internet and other new
communication technologies. Funded by Iowa Resource Enhancement and
Protection (REAP) program Conservation Education Board.
Service and Outreach
Associate Chairperson, Greenlee School of Journalism and Communication.
Responsible for internal coordination of teaching (course assignments,
room assignment, computer labs, etc.) Also, faculty development and travel
and internal communication. Half time appointment. 1997-Present.
Chair, Ad Hoc Committee for Named Chairs and Programs in newly
formed Greenlee School of Journalism and Communication. Present.
Head of Advertising Major, 1991-Present
DEO Advisory Committee; 1995-Present.
Long Range Planning Committee; 1995-1997. 1999-Present
Search Committee Chairperson for two searches in Advertising/PR, 1997-9.
Search Committee Chairperson for Resource Center Specialist, 1997.
Search Committee Member for Department Chair , 1996
Technology Committee Chairperson, 1990-92.
Other department committees I have served on: Search (4 years),
Technology (4 years), Academic Standards (2 years).
Teaching Standards Co-Chairperson, Communication Technology &
Policy Division of AEJMC (1996-97).
Coordinator of AEJMC first (now annual) Best of the Web design
contest 1996-7.
Teaching Standards Chairperson, Advertising Division of AEJMC (1993-94).
Teaching Standards Chairperson, Advertising Division of AEJMC (1992-93).
Teaching Standards Chairperson, Communication Technology &
Policy Division (new division status) of AEJMC (1993-94).
Teaching Standards Chairperson, Communication Technology
Interest Group of AEJMC (1992-93).
Computer Committee Liaison for Advertising Division, AEJMC (1990-1993)
Other national organization involvement: Reviewer for AEJMC
Advertising Division and Communication Technology Division annually. ICA
paper referee for Visual Communication Interest Group, as requested.
Reviewer for Journalism Educator. Textbook Reviews (numerous).
Personal Information
B.S. Iowa State University. Major: Journalism and Mass
Communication, Minors in Business Administration and Speech.
M.A. University of Northern Iowa. Communication Media.
Ph.D. coursework completed in Instructional Technology.
Associate Chairperson of Greenlee School of Journalism and
Communication, Iowa State University, 1997 to Present.
Associate Professor, Iowa State University, Ames, Iowa. Fall 1988
to Present. Appointed Head of Advertising Major in Fall of 1991.
Promoted and earned tenure in 1994.
Vice President, Associate Creative
Director, Colle & McVoy Advertising
Served as Creative Director for the Iowa Division. Responsible for
supervising the creative department, wrote for major national clients in
insurance, consumer goods, business to business, banking, health care,
fitness equipment and sporting equipment. Also responsible for
presenting creative to major clients and in new business development. (1982 to 1988)
Adjunct Instructor, University of Northern Iowa.
Taught graduate and undergraduate students in Resources for
Communication. This was a skills course designed to give students an overview
of the communications field. Taught evenings while employed with
Colle & McVoy. (1984-1987).
Account Executive, Champion Advertising.
Responsible for client contact and writing for this local/regional
agency for a variety of ag, industrial and retail accounts (1981-1982).
Advertising Director, Sukup Manufacturing Company.
A leading agricultural firm that manufactures grain handling equipment.
Responsible for advertising and collateral budget of $350,000.
Responsible for advertising, brochures, public relations, trade shows and
dealer meeting presentations (1978-1981).
References
Available on Request
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