Advertising (Advrt)

Courses Primarily for Undergraduate Students

Advrt 230. Advertising Principles
(3-0) Cr. 3. F.S.SS. Prereq: Sophomore classification. Historical, social, economic, and legal aspects of advertising. Evaluations of advertising research, media, strategy, and appeals. Study of the creation of print and broadcast advertising studied.

Advrt 301. Audience Identification, Research, and Analysis (Same as Jl MC 301.)
(3-0) Cr. 3. F.S. Prereq: Advrt 230 or Jl MC 220; majors and minors must also have credit or concurrent enrollment in Jl MC 201. Prospect analysis, market segmentation, positioning, public opinion formation, communication strategy formation and development of critical thinking skills.

Advrt 334. Advertising Creativity
(2-2) Cr. 3. F.S. Prereq: Advrt 301. Development and execution of creative advertising materials. Copywriting, art direction and computer applications for print, broadcast and digital media. Creative strategy development, execution and evaluation.

Advrt 335. Advertising Media Buying
(2-2) Cr. 3. F.S. Prereq: Advrt 230. Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of market segmentation, consumer buying and media audience data bases.

Advrt 336. Advertising Media Sales and Management
(3-0) Cr. 3. S. Prereq: Advrt 301 and Advrt 335. Fundamentals of advertising media sales with emphasis on sales techniques, presentation skills and strengths of competing media. Includes development of sales and training materials for a variety of media. Sales simulations.

Advrt 434. Advertising Campaigns
(3-0) Cr. 3. F.S. Prereq: Advrt 301. Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy, and creative execution.

Advrt 435. Advanced Advertising/Public Relations Campaigns
Cr. 1-3, to a maximum of 3 credits. S. Prereq: Permission of instructor, junior/senior standing strongly recommended. Preparation of materials for regional and national competitions.

Advrt 436. Advertising Portfolio Practicum
(0-6) Cr. 3. Prereq: Advrt 334, portfolio review and permission of instructor. Advanced advertising writing and design. Emphasis on creative strategy, problem solving and execution of creative materials in print, broadcast and on-line media for a variety of clients. Visit to advertising agencies.